In recent events, Kodak gets a thumb's up from the US court to sell their over 1,100 patents. Eastman Kodak or more popularly known as Kodak has been struggling to compete against imaging young bloods for the past decade. They brought with them their aggressive marketing strategies and cheaper priced products which according to Kodak is inferior to theirs. This proved to be crucial blow to Kodak and marks the start of their demise. When they unveiled their low budget digicam lineup and the first printer with dock, it sold like hot cakes and for the first time in a long time, Kodak was well on its way to reclaim the top spot in the imaging industry in the U.S. Kodak didn’t stand a chance against their competitors in terms of pricing as these Asian manufacturers have a cheaper man-power and source of materials as compared to theirs. Earlier this year, Kodak filed for Chapter 11 bankruptcy protection which has deadline of February 13 2013. Along with this filing, Kodak also asked the court to grant them privilege to auction over a thousand digital imaging patents to hopefully aid them in their restructuring. Read more in our articles including "What does the future hold for Kodak?" and "Kodak unveils Instamatic 5, powered by Android".
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Jun 18, 2009In recent events, Kodak gets a thumb's up from the US court to sell their over 1,100 patents. Eastman Kodak or more popularly known as Kodak has been struggling to compete against imaging young bloods for the past decade.
They brought with them their aggressive marketing strategies and cheaper priced products which according to Kodak is inferior to theirs. This proved to be crucial blow to Kodak and marks the start of their demise. When they unveiled their low budget digicam lineup and the first printer with dock, it sold like hot cakes and for the first time in a long time, Kodak was well on its way to reclaim the top spot in the imaging industry in the U.S.
Our coverage of kodak usa includes: "What does the future hold for Kodak?"; "Kodak unveils Instamatic 5, powered by Android"; "Kodak introduces PixPro SP360 Action Camera". Each article provides unique insights and information.