#market share

A new report from IDC China shows that Huawei led the global wearables market in the first quarter of 2025, shipping 10 million units and taking a 21.9% share. Xiaomi came in second with 8.7 million shipments and a 19% share. Apple landed in third place, shipping 7 million units for a 15.5% market share, up 37.2% from last year’s 5.1 million. Samsung followed with 3.4 million units shipped, accounting for 7.5% of the market. Garmin rounded out the top five, growing 29.5% year-on-year with 2.1 million units shipped and a 4.7% share. In total, the global wearables market shipped 45.6 million units in Q1 2025, a 10.5% increase from 41.2 million the previous year. The firm expects the country’s wearables market to grow 36.9% in 2025 compared to 2024. Despite poor market conditions for smartphones in the first quarter of 2023, with every manufacturer experiencing a decline in sales. Read more in our articles including "HUAWEI overtakes Xiaomi, Apple in wearable sales globally for Q1 2025" and "Samsung surpasses Apple in Q123 global sales".