Chinese smartphone brands has highest-ever combined Global Market Share in Q2 2019
Global market shares of Huawei, OPPO, Vivo, Xiaomi, and Realme combined are at an all-time high with 42% in Q2 2019, according to global industry analysis firm Counterpoint.
Samsung still has the biggest slice of the pie at 21.3% and YoY growth of 7.1% in shipments. Coming in second is Huawei with 15.8% and a 4.6% YoY despite the US trade ban, although researchers are expecting to see the effect in Q3 2019. Apple is third with 10.1% market share but with a huge -11.9% decline in shipments, a third consecutive quarter of decline for the company.
Coming in at fourth place is Xiaomi with a 9.0% market share and a 9.0% YoY growth. OPPO follows at 8.1% share with a -2.0% decline in shipments. Its sister company, Vivo, comes next at 8.1% market share with a 2.1% increase in shipment. The biggest gainer is Realme, which entered the top 10 OEMs globally for the first time in just a year. It has a 1.3% market share with an impressive 848% YoY growth.
With the market shares of OPPO, Vivo, Realme, as well as OnePlus, the BBK Group is now the second-largest smartphone manufacturer globally.
You can read Counterpoint’s full assessment here.
Source: Counterpoint Research