HUAWEI overtakes Xiaomi, Apple in wearable sales globally for Q1 2025

A new report from IDC China shows that Huawei led the global wearables market in the first quarter of 2025, shipping 10 million units and taking a 21.9% share. That’s a 42.4% increase from the same period last year, when the company shipped 7 million units.

Xiaomi came in second with 8.7 million shipments and a 19% share. It also recorded the highest year-on-year growth among the top five, up 42.6% from 6.1 million units in Q1 2024.

Apple landed in third place, shipping 7 million units for a 15.5% market share, up 37.2% from last year’s 5.1 million.

Samsung followed with 3.4 million units shipped, accounting for 7.5% of the market. Unlike the top three, Samsung saw a slight drop in sales, down to 5.7% compared to last year’s 3.6 million shipments.

Garmin rounded out the top five, growing 29.5% year-on-year with 2.1 million units shipped and a 4.7% share.

In total, the global wearables market shipped 45.6 million units in Q1 2025, a 10.5% increase from 41.2 million the previous year. Most of the shipments were smartwatches (34.81 million), while smart bands made up 10.76 million units.

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China was a major contributor, accounting for 17.62 million units, up 37.6% year-on-year. Chinese smartwatch shipments reached 11.4 million, while smart bands hit 6.21 million, growing 67.9%.

IDC points to government subsidies in China as the key driver behind the growth. The firm expects the country’s wearables market to grow 36.9% in 2025 compared to 2024.

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