Meta has introduced Meta Business Agent, a new AI-powered tool designed to help businesses automate customer interactions across WhatsApp, Messenger, and Instagram. Businesses can also customize the agent to match their brand voice and communicate in multiple languages. Meta said more than one million businesses are already using its AI agents on WhatsApp and Messenger, with over one billion business-related conversations taking place daily across WhatsApp, Messenger, and Instagram. Alongside the launch, Meta unveiled the Meta Business Agent Platform, which allows businesses to build, customize, and deploy AI agents at scale. The company is also expanding Business Agent support to Instagram and plans to introduce subscription-based offerings in the coming months. Meta said future updates will enable Business Agents to assist with tasks such as market research, product insights, calendar management, and business intelligence. Read more in our articles including "Meta launches Meta Business Agent for WhatsApp, Messenger, and Instagram" and "Bots Now Outpace Humans Online, Cloudflare CEO Says".
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Jun 6, 2026Meta has introduced Meta Business Agent, a new AI-powered tool designed to help businesses automate customer interactions across WhatsApp, Messenger, and Instagram. Businesses can also customize the agent to match their brand voice and communicate in multiple languages.
Meta said more than one million businesses are already using its AI agents on WhatsApp and Messenger, with over one billion business-related conversations taking place daily across WhatsApp, Messenger, and Instagram. Alongside the launch, Meta unveiled the Meta Business Agent Platform, which allows businesses to build, customize, and deploy AI agents at scale. The company is also expanding Business Agent support to Instagram and plans to introduce subscription-based offerings in the coming months.
Our coverage of Meta Business Agent includes: "Meta launches Meta Business Agent for WhatsApp, Messenger, and Instagram"; "Bots Now Outpace Humans Online, Cloudflare CEO Says"; "Anthropic proposes global pause on advanced AI development". Each article provides unique insights and information.