Meta has introduced Meta Business Agent, a new AI-powered tool designed to help businesses automate customer interactions across WhatsApp, Messenger, and Instagram.
The company said the AI assistant can answer customer inquiries, recommend products, book appointments, qualify leads, close sales, and escalate conversations to human agents when needed. Businesses can also customize the agent to match their brand voice and communicate in multiple languages.
Meta said more than one million businesses are already using its AI agents on WhatsApp and Messenger, with over one billion business-related conversations taking place daily across WhatsApp, Messenger, and Instagram.
Alongside the launch, Meta unveiled the Meta Business Agent Platform, which allows businesses to build, customize, and deploy AI agents at scale. The platform supports integrations with third-party services such as Shopify, Zendesk, and Shopee.
The company is also expanding Business Agent support to Instagram and plans to introduce subscription-based offerings in the coming months.
Meta said future updates will enable Business Agents to assist with tasks such as market research, product insights, calendar management, and business intelligence.
Key Features
Answer customer questions
Recommend products from catalogs
Book appointments
Qualify leads
Support sales conversations
Hand off chats to human agents
Provide business briefings and conversation summaries
Support multiple languages
Integrate with Shopify, Zendesk, Shopee, and other platforms
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