#Midea Philippines

Midea held MideaCon 2026 at the SMX Convention Center in Clark, Pampanga, gathering partner dealers and business stakeholders to present its latest AI-powered and energy-efficient home appliances. Carrying the theme “Power of One,” the event focused on strengthening collaboration between Midea and its local partners while highlighting the brand’s push toward interconnected and smart home solutions. Anna Marie Alejandro, General Manager of Concepcion Midea Inc. Among the featured products were the Midea Chione Inverter Series ACs, available in both floor-standing and high-wall variants. For laundry, Midea showcased its Front Load Washing Machine Titanium Series, which supports IoT connectivity for remote monitoring and control via mobile devices. Strengthening partnerships Beyond product launches, MideaCon 2026 served as a dealer engagement event, building on the company’s annual roadshow initiative that started in 2023. Midea emphasized its global manufacturing scale and technical capabilities to support local partners. The event also featured highlights from the Midea Club Flash Installation Tournament held in China, where a Filipino team participated. Read more in our articles including "MideaCon 2026 showcases AI-powered smart home solutions in PH" and "ASUS unveils ExpertBook Ultra campaign in the Philippines".