Midea held MideaCon 2026 at the SMX Convention Center in Clark, Pampanga, gathering partner dealers and business stakeholders to present its latest AI-powered and energy-efficient home appliances.
Carrying the theme “Power of One,” the event focused on strengthening collaboration between Midea and its local partners while highlighting the brand’s push toward interconnected and smart home solutions.
The company said the convention serves as a platform to align innovation, partnerships, and long-term growth in the Philippine market.
Anna Marie Alejandro, General Manager of Concepcion Midea Inc. Philippines, said MideaCon reflects the brand’s commitment to empowering consumers through dependable and intelligent home solutions designed to help users “master their homes.”
AI-powered appliances take center stage
At the event, Midea introduced its latest AI ECO MASTER and SMART MASTER lines, covering air conditioners, refrigerators, and other connected appliances designed for improved efficiency and convenience.
Among the featured products were the Midea Chione Inverter Series ACs, available in both floor-standing and high-wall variants. The units come with Eco Mode for energy management and AI Humidity Control to help maintain indoor comfort levels.
The Avigator Full DC Inverter air conditioner was also highlighted, equipped with AI Smart Control that can reportedly reduce energy consumption by up to 40% while enabling faster cooling performance. Meanwhile, the Numen Air Conditioner integrates AI Eco Master technology with anti-corrosion protection, air purification, and self-cleaning features.
For laundry, Midea showcased its Front Load Washing Machine Titanium Series, which supports IoT connectivity for remote monitoring and control via mobile devices.
Strengthening partnerships
Beyond product launches, MideaCon 2026 served as a dealer engagement event, building on the company’s annual roadshow initiative that started in 2023. Midea emphasized its global manufacturing scale and technical capabilities to support local partners.
The event also featured highlights from the Midea Club Flash Installation Tournament held in China, where a Filipino team participated. Midea’s sponsorship of the University Athletic Association of the Philippines (UAAP) and the Asian Football Confederation (AFC) was likewise showcased.
Global footprint
Midea operates under the Midea Group, a global technology company founded in 1968. The group reported annual revenue of USD 56.9 billion in 2024 and maintains 63 production centers worldwide, with operations in over 200 countries and regions. It also runs 38 innovation centers and holds more than 90,000 authorized patents.
With its latest convention, Midea reinforces its direction toward AI-powered, connected, and energy-efficient home appliances aimed at modern Filipino households.
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