Why do brand names have a huge influence when picking a laptop but not a desktop? It was affordable (30% less than equivalent branded units), had decent specs and passable design. No branded cases and no familiar logo to speak of. Today, you will still see these types of bundled and unbranded desktop PCs everywhere. So, if a person enters a store and wants to buy a laptop and a desktop, the more likely scenario is this -- he gets a banded laptop (Dell, HP, Apple, Samsung) and then picks an unbranded desktop PC. Well, we asked people why it is so and here are the top 3 reasons we got: 1) The laptop brand is a status symbol, a desktop is not. A laptop's brand is oftentimes a measure of that -- social status. Investments of this magnitude oftentimes rely on brand reputation. Read more in our articles including "Why brand matters with laptops and not desktops?" and "Best Automotive Brands of 2014".
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Jun 17, 2026Why do brand names have a huge influence when picking a laptop but not a desktop? It was affordable (30% less than equivalent branded units), had decent specs and passable design.
No branded cases and no familiar logo to speak of. Today, you will still see these types of bundled and unbranded desktop PCs everywhere. So, if a person enters a store and wants to buy a laptop and a desktop, the more likely scenario is this -- he gets a banded laptop (Dell, HP, Apple, Samsung) and then picks an unbranded desktop PC.
Our coverage of pc brand includes: "Why brand matters with laptops and not desktops?"; "Best Automotive Brands of 2014"; "Best Technology and Electronics Brands of 2014". Each article provides unique insights and information.