The change isn’t solely for aesthetics but depicts a major shift in REDMI’s product strategy (at least in its Chinese offerings, apparently). This also meant major adjustments in REDMI’s product line. Then, the K Series itself will be REDMI’s high-end flagship offering that will “continue breaking into higher tiers.” Furthermore, Weibing says that the upcoming K80 Series will represent the ‘most significant product upgrade in the history of the K series’. Read more in our articles including "Redmi is now REDMI: rebrand signals shift in product strategy" and "Xiaomi Redmi - 4.7-inch HD, quad-core for Php6,000".
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Mar 16, 2014The change isn’t solely for aesthetics but depicts a major shift in REDMI’s product strategy (at least in its Chinese offerings, apparently). This also meant major adjustments in REDMI’s product line.
Then, the K Series itself will be REDMI’s high-end flagship offering that will “continue breaking into higher tiers.” Furthermore, Weibing says that the upcoming K80 Series will represent the ‘most significant product upgrade in the history of the K series’.
Our coverage of Redmi product strategy includes: "Redmi is now REDMI: rebrand signals shift in product strategy"; "Xiaomi Redmi - 4.7-inch HD, quad-core for Php6,000"; "Xiaomi Redmi Note Review". Each article provides unique insights and information.