After negotiations between the two parties, the deal worth $240 million for Adidas Group to acquire Runtastic is now a go. In a short entry on Runtastic’s blog, CEO and Co-Founder Florian Gschwandtner announced that his team is ecstatic to collaborate with their new partner. He feels that with their new trusted counterpart, Runtastic will achieve new heights in the health and fitness segment. Despite the acquisition, Gschwandtner mentioned that Runtastic will maintain its own identity as a health and fitness software developer within the Adidas Group. He added that Runtastic will still operate from their offices in Linz, Austria, Vienna and San Francisco. Runtastic (Android, iOS, Windows Phone) Using your GPS, Runtastic provides a very comprehensive way of tracking your runs in real-time, including plotting roads and routes you've been into, detailing distances you've ran, and monitoring your overall progress every single session. Read more in our articles including "Adidas and Runtastic Ink $240M acquisition deal" and "Fast Five: Apps for the Fitness Buffs".
After negotiations between the two parties, the deal worth $240 million for Adidas Group to acquire Runtastic is now a go. In a short entry on Runtastic’s blog, CEO and Co-Founder Florian Gschwandtner announced that his team is ecstatic to collaborate with their new partner.
He feels that with their new trusted counterpart, Runtastic will achieve new heights in the health and fitness segment. Despite the acquisition, Gschwandtner mentioned that Runtastic will maintain its own identity as a health and fitness software developer within the Adidas Group. He added that Runtastic will still operate from their offices in Linz, Austria, Vienna and San Francisco.
Our coverage of Runtastic includes: "Adidas and Runtastic Ink $240M acquisition deal"; "Fast Five: Apps for the Fitness Buffs"; "Instagram now lets users reorder their posts on their profile". Each article provides unique insights and information.