#Shoppertainment Live

Shoppertainment Academy officially launched its incubation program for presenters and influencer sellers, which aims to educate and equip them to be sale-centric, entertaining, and engaging to the market. Moreover, Shoppertainment Academy aims to create the next generation of marketers that can work for brands in real-time to reach a wider range of a brand’s market in a more authentic and engaging way. Backed by this mission, the presenters and influencer sellers, aptly named “influensales”, that go through Shoppertainment Academy’s incubation program will be trained to have a numbers-driven mindset while nurturing their own natural disposition to entertain and inform shoppers about their purchases. That is why Shoppertainment Live brought together a diverse group of presenters whom we trained to do ‘influensales’ as opposed to simply producing buzz and engagement for the brand. This follows the company’s philosophy wherein we believe that content is king but they like it better when the cash register rings,” stated Former shop host and Shoppertainment Live CEO Hiyasmin Neri-Soyao. This did not pan out so well for Spreadtrum’s reputation, which had been tarnished by short-lived obsolete phones, often badly-made clones of real devices. Read more in our articles including "Shoppertainment Academy launches an incubation program to train livestream shopping presenters" and "BPI partners with Robinsons Retail for barcode cash deposits in stores".