#smartphone giveaway

Critics noted that requiring participants to follow a gambling site “could help normalize online gambling”, and an advocacy group called such a high-value giveaway a “predatory” tactic to expand the casino’s audience. In other words, how and why have smartphones become a kind of currency in the attention economy of gambling promotions? Smartphones as the New Incentive Tech giveaways have enormous marketing pull. A flagship smartphone is instantly recognizable, aspirational, and easily shared on social media – far more attention-grabbing than cash or a gift card. Winners can quickly recoup much of the device’s cost by reselling or trading it in, making the giveaway effectively cheaper per user than it appears on the surface. The Economics of Attention Viewed as a marketing expense, a smartphone giveaway can be rational. Moreover, the lifetime value of an online bettor can far exceed the giveaway cost. Smartphones are the very device needed to play. Read more in our articles including "Has Tech Become the Currency of Online Gambling Marketing?" and "HONOR reveals Tesla Cybertruck giveaway winner".