#smartphone idc market analysis

Even though worldwide smartphone shipments declined year over year in the fourth quarter of 2021, Samsung still reigns as the top smartphone brand in 2021 in terms of market share. Smartphone vendors shipped a total of 362.4 million phones during the fourth quarter of 2021, which was down 3.2% year over year but better than IDC’s forecast. On an annual basis though, the market grew 5.7% in 2021 with 1.35 billion smartphones shipped. "As we mentioned last quarter, the supply chain and component shortages started to have meaningful impact on the smartphone market as we entered the second half of the year, and this continues to be the case as we've now entered 2022. With channel inventory low in almost all regions and as supply constraints ease up towards the middle of the year, IDC expects this pent-up demand to drive the market toward healthy growth in 2022." Source: IDC These 0:16are smartphone myths, plus some straight 0:18up marketing fluff that brands keep 0:20pushing like they actually matter. In our latest video, we're putting on our detective hats and calling out the smartphone myths and marketing tricks you absolutely should not fall for in 2026. The smartphones and marketing trends discussed are global, and the advice applies directly to the Philippine market to help Pinoy consumers avoid overpaying for specs that don't deliver. Read more in our articles including "IDC: Samsung top smartphone brand in 2021 market share" and "Watch: DO NOT Fall for These Smartphone Marketing in 2026".