#sms in the philippines

Even the free SMS that we get every time we top up our load credits have been reduced significantly thru the years. The time has arrived that mobile internet is so affordable, it makes more sense to use mobile messaging over SMS. Of course, SMS is still the least common denominator -- if you just want to get a critical message across, the SMS is the way to go. It has wider coverage (around 98% of the population of the Philippines is covered with cellular signal) and supported by all types of phones. Obviously, the biggest market that is seeing the effect of mobile messaging would be the tens of millions of OFWs aboard, most of whom are probably using some type of messaging app to communicate with their relatives in the Philippines. We pose the same question many of you may also be wondering -- why is a typical SMS still priced at Php1 per message for the last 10 years or more? The biggest reason, and this has been shared by friends who used to worked in the telco industry, is that SMS is a billion-peso business that reducing the cost of a message by merely 10 centavos will result to a net loss of hundreds of millions of pesos a year. Read more in our articles including "In the age of mobile data, is an SMS still worth Php1?" and "Globe Starlink 99, Globe Starlink 299 to be offered via GlobeOne app".