#unskippable ads

Instagram is testing unskippable ads, preventing users from scrolling through their feed for a few seconds similar to YouTube’s ads. The unskippable ad break displays a countdown timer when playing, with users unable to scroll anywhere while it ticks down. The information panel defines the ad break as “a new way of seeing ads on Instagram”. In the future, we might need to view entire ads to keep using the platform. Do you guys think Instagram testing unskippable ads is a good change? YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional, saying the issue was caused by a bug. Earlier this week, several users reported unusually long ad breaks while watching YouTube on smart TVs, with some seeing ads that appeared to last over 90 seconds before a skip option became available. In response, YouTube said it does not use or actively test 90-second unskippable ads. Read more in our articles including "Instagram testing unskippable ads for platform" and "YouTube says 90-second unskippable ads were a bug, fix now rolling out".