#wearable market growth

These devices, known for their affordability and robust feature sets, have resonated with consumers in emerging markets, where demand for cost-effective wearables is on the rise. The global wearable band market itself has shown signs of recovery, with shipments rising 13% year-over-year to 46.6 million units in Q1 2025. This growth is largely driven by increased demand for basic wearables, which are more appealing to cost-conscious consumers. Other notable players in the market include Huawei, which shipped 7.1 million units, and Samsung, which experienced a 74% year-over-year growth, shipping 4.9 million units. As the wearables market continues to evolve, manufacturers are increasingly focusing on developing comprehensive ecosystems and services to enhance user retention and generate recurring revenue. HUAWEI has once again claimed the top spot in the global wearable market, according to the latest International Data Corporation (IDC) report for Q2 2025. The company recorded a 20.2% market share, marking the second straight quarter it has led the worldwide wearable segment. HUAWEI’s growth comes from its expanding lineup of wearables, including the HUAWEI FIT 4 Series, WATCH 5 Series, and GT 5 Series, as well as its health-focused innovations. Read more in our articles including "Xiaomi Surpasses Apple to Lead Global Wearables Market" and "HUAWEI tops global wearable market for Q2 2025".