#XIAOMI LEICA PARTNERSHIP

Xiaomi has officially unveiled the Xiaomi 17 Series in the Philippines, highlighting its continued partnership with Leica to improve mobile photography. The Xiaomi 17 Ultra features a 1-inch LOFIC main camera sensor and a Leica 200MP 75–100mm telephoto camera with mechanical optical zoom. The Xiaomi 17, on the other hand, offers a Light Fusion 950 sensor, a Leica 60mm floating telephoto lens, and a 50MP front camera. Xiaomi said the new lineup reflects its ongoing collaboration with Leica to deliver improved photo and video features for users in the Philippines. Xiaomi on Monday has revealed a strategic partnership with Leica, and the first “imaging flagship” co-developed by the two companies is set to launch in July 2022. In a joint press release, founder and CEO of Xiaomi Group Lei Jun says, “Xiaomi and Leica agree with each other's pursuits and ideas and appreciate each other's advantages and industry.” Jun claims that the cooperation will boost Xiaomi’s imaging strategy that involves optical design and ‘tuning aesthetics orientations’. CEO of Leica Camera AG Matthias Harsch adds, “It is an honor to announce the long-term strategic cooperation with Xiaomi.” Harsch promises "exceptional image quality, classic Leica aesthetics, unrestricted creativity,” and that the partnership will open a ‘new era of mobile imaging’. Read more in our articles including "Xiaomi 17, Xiaomi 17 Ultra launched, priced in the Philippines" and "Xiaomi-Leica partnership announced, Huawei breaks ties from Leica".