#YouTube audio ads

Dubbed as audio ads, the new ad format aids brands in expanding their reach and grow brand awareness with audio-based creative audience and brand safety features as video campaigns. In addition to audio ads, YouTube is also launching dynamic music lineups powered by advanced contextual targeting. Advertisers are highly encouraged to run creative tests for the audio ads through YouTube's Video Experiment, a feature that allows brands to run tests useful for developing ads for a specific target audience with no extra costs. Audio ads are now available in beta via auction on Google Ads and Display & Video 360 on a CPM basis with the same audience targeting options, bidding strategies, and Brand Lift measurement capabilities as YouTube video campaigns. YouTube has clarified that reports of 90-second unskippable ads appearing on TV were not intentional, saying the issue was caused by a bug. Earlier this week, several users reported unusually long ad breaks while watching YouTube on smart TVs, with some seeing ads that appeared to last over 90 seconds before a skip option became available. In response, YouTube said it does not use or actively test 90-second unskippable ads. YouTube is testing longer unskippable ads for users watching on TVs, with some viewers now seeing ads that last up to 90 seconds before they can skip. Read more in our articles including "YouTube intros audio ads" and "YouTube says 90-second unskippable ads were a bug, fix now rolling out".