It looks like the Philippines has retained its third place position in Pornhub traffic. This means that locals are showing strong and consistent engagement in 2025 for the site.
The Philippines retained its spot as the third-largest source of traffic to Pornhub in 2025, maintaining its position from last year.
Despite being outpaced by Mexico, which moved up to second place, Filipino viewers continue to show strong engagement, with the average time spent on the site rising to nearly 11 minutes per visit. That’s up almost two minutes from 2024.
Globally, the United States remained the top country by traffic, while Brazil jumped to fourth and Germany moved to fifth. Meanwhile, the top 20 countries account for 77.5% of all Pornhub visits worldwide.
Filipinos continue to make their presence felt on the global stage of adult content, with the term “pinay” holding strong as the third most searched term worldwide for the fifth year in a row.
Leading the charts, “hentai”, which is adult anime-inspired and 3D animated content, stayed at number one while “milf” remained in second.
In terms of local search trends, “pinay” remained the most searched term in the Philippines, followed by “pinoy” and “japanese.” Other notable surges included “threesome” and “chinese”.
Device usage in the Philippines remains heavily mobile-driven, with 96% of traffic coming from smartphones. Female visitors continue to dominate the local audience, making up 64% of all visits which is a growth of 5% compared to last year.
The year also saw a continued global rise in LGBTQ+ content, MILF categories, and safe-for-work (SFW) searches, reflecting evolving interests and a growing demand for diverse content.
You can check out the full year end results here.
Wait, bat 3 lang?