Filtered Ads may not be good for your blog.

Abe Olandres Editor-in-chief September 25, 2005 · 1 min read

Listen to article

The Huawei Matepad Pro 2026 is official Google Pixel Tag leaked, set to rival Apple AirTag Farewell, Google Assistant: out by September HONOR reveals new logo and branding for 2026 The POCO M8 Power is now official

Noong nakaraang linggo, pinag-usapan ko ang pag-filter ng mga ad na may kaugnayan sa blog mula sa iyong AdSense account upang mapalago ang Click Through Rate (CTR). Ang aking rekomendasyon ay batay sa post ni Shaolin Tiger dito.

Well, pagkatapos namin ng implementa ang partial domain filtering sa aming mga account (Connie & ako) noong nakaraang linggo, tila bumaba ang average na daily AdSense revenue nang hindi bababa sa 25%. Ang akin ay mas kaunti (o halos walang epekto), ngunit ang account ni Connie ay nagpakita ng mas malaking pagbaba.

Ang mga site na lubos na apektado ng pagsala ay ang PinoyBlog at Houseonahill.net, kung saan halos nawalan ng lahat ng mga click ang una.

Naramdaman ko na ang pag-filter ng mga ad na may kaugnayan sa blog para sa isang site na tungkol lamang sa mga blog at blogging (PinoyBlog) ay isang malaking pagkakamali. Dahil namin pinagbabatayan ang epekto ng pag-filter ng ad bawat channel, ang mga unang resulta ay nagpakita na ang mga nakatuon na blog (ang mga streamlined tulad ng PinoyTechBlog) ang mga nagnakabuti nang higitan sa mas mataas na CTRs habang ang mga general na blog tulad ng Houseonahill ay nawalan ng maraming low-paying clicks na kaya pa ring mag-translate sa ilang dolyar ng kita bawat araw.

React to this article:

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

8,012 Articles

View all posts by Abe Olandres →

8 Comments

antivirus · 18 years ago

ShaolinTiger · 21 years ago

Well filtering blog related URL’s on a blog about blogs wouldn’t be a great idea, as you would end up with no adverts, ads being context sensitive, is the only context available is blog related keywords, then you’ll be served only public service ads.

Blog related keywords and personal blogs aren’t destined to make money though, perhaps $1US per day..

Those with higher paying keywords such as technology and pharmacuticals and perhaps covering other broader issues do have the chance though, and it’s good to filter out the lower paying ads on such sites.

Abe Olandres Editor-in-chief · 21 years ago

I set the Apache connections too low. Didn’t notice that it already causes time-outs. :D I just adjusted it now. Could you feel the difference already? :)

With regards to the CTR, I was just hoping that by removing the $0.01 clicks the higher-paying ones with replace them.

Thanks for the feedback. ;)

kzap · 21 years ago

Ouch your server is sending lots of cannot find server responses, time to upgrade :)

Anyway CTR isnt so important, it just tells you how effective your ads are, CPM is the best basis for measuring increase/decrease in advertising $. I bet if you moved your menu to the left side and content to the right or put a skyscraper ad on the left your CPM would go up :)