Yahoo!-Nielsen Net Index 2010

Abe Olandres Editor-in-chief June 8, 2010 · 2 min read

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Yahoo! and Nielsen today announced results of their recent internet usage survey (Net Index 2010) which covers 22 major cities in the Philippines.

Ang mga numero ay hindi kumakatawan sa buong bansa kundi sa mga pangunahing lungsod lamang (at hindi kasama ang mga rural na lugar). Ito ay parehong mga lungsod na sinuri ng Nielsen noong nakaraang taon kaya nagawang ihambing ang mga nakaraang resulta.

Ibinahagi ng Nielsen ang mga tampok ng kanilang mga natuklasan sa survey na may sukat ng sample na 1,500 na respondente:

Paghahanap ay #1 na gawain ng mga tao kapag online sa 76%, tumaas mula 56% noong 2009. Pangalawa ay pagbisita sa mga internet portal (73%), instant messaging ay #4 sa 68%, pampublikong chatroom ay ika‑4 (67%) at email ay ika‑5 (65%). Sa #6 ay pagbisita sa mga social networking site sa 53%.
Ang libangan ang pinakamalaking motibasyon -- 62% ng mga paghahanap ay para sa mga larawan at 52% para sa mga video, ang kasalukuyang nangunguna na dalawa (tingnan, porn ay patuloy na malaking salik sa paggamit ng internet).
Ang paggamit ng mobile internet ay lumago mula sa ilalim ng 1% hanggang 5% ngayong taon na may 75% para sa paggamit ng email. Maliit pa rin ito kumpara sa kabuuang bilang ngunit malaking paglago dito.
Facebook ay lumago mula 4% noong nakaraang taon hanggang 83% ngayong taon. Friendster ay nananatiling nangunguna sa 84%, ngunit bumaba ito mula 92% noong nakaraang taon. Twitter ay nasa maigsi lamang na 6%.
Ang pag‑upload/pag‑download ng musika ay lumago sa 41% mula 25%. Ang pag‑upload/pag‑download ng video ay lumago rin sa 38% mula 22% (kaya ang piracy ng musika at pelikula ay patuloy na lumalaki, ha?).

For the complete report, check out this PDF slideshow:

Yahoo-Nielsen Net Index 2010

View more presentations from yuga.

What was the top online activity in the Philippines according to the 2010 survey?

Search was the top activity at 76%, up from 56% in 2009.

How did mobile internet usage change from 2009 to 2010?

Mobile internet usage grew from under 1% to 5% in 2010.

Which social networking site had the highest usage in 2010?

Friendster was still on top at 84%, though down from 92% in 2009.

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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30 Comments

yohan · 16 years ago

thank you for the info :)

Winziph · 16 years ago

i like yuga a lot not just because i love his contents but because i love reading yugatech commentors.

Herce · 16 years ago

Yes, but who are the majority of companies who is distributing those Pinoy movies on media? Not Filipino ones. Just like OPM, the labels are mostly foreign as well. Just local branch offices of foreign cartels.

No, my tune wouldn’t be different if the companies were local. Then they would be part of the problem as well. However, this is not the case, its foreign exploitation of a local market. This makes it much easier to condemn you for spreading their propaganda.

Don’t do it Yuga! Stick to the tech or spread the truth, not corporate propaganda. Support your readers and their needs over the agenda of corporations who unfairly try to control us and bleed us dry. You don’t even have a financial conflict here, none of your advertisers seem to be the cartels.

I enjoy reading your blog too much to be forced to cut you out, so I beg you spread the truth and support your readers!

Abe Olandres Editor-in-chief · 16 years ago

@herce – Filipino movies are being pirated too and they’re not even on BluRay. So let’s just call a spade a spade.

Herce · 16 years ago

Piracy? That makes you an American stooge, Yuga! When we are charged less for blu ray titles than a country that has 9999999 times our average income (not scientific too lazy to look it up) than you have the right to call it piracy.

Our movie ticket prices reflect our average income, yet the cartels charge us more than US prices for the same titles on media. Then they call us a country of pirates.

Boooo to American corporate sellout of our domestic bloogers!

nexus3g · 16 years ago

@Arlene, the keyword there is SEARCH. Yahoo is in better position to tell the Philippines which search engine Filipinos prefer. and everybody already knows the answer. it’s simply GOOGLE. ;)

Charli3 · 16 years ago

@Arlene
Having Yahoo as your homepage doesn’t necessarily mean you’re also using it as your search engine. Yahoo is my homepage too because their blogs and articles are very useful and relevant, but when i need a search i’ll go to the ever reliable google search. Everyone knows google is better. Maybe you’re the one who needs to use that head of yours.

Arlene · 16 years ago

@Nexus3g: You are so wrong. This is the only country where Yahoo is actually neck to neck with Google. YOU should know that. Check out all the inetrnet cafes in the country. The default homepage is Yahoo! Common sense don’t you think?