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Yahoo!-Nielsen Net Index 2010

Yahoo! and Nielsen today announced results of their recent internet usage survey (Net Index 2010) which covers 22 major cities in the Philippines.

The figures isn’t representative of the entire country but just the top cities (and excludes the rural areas). These are the same cities Nielsen sampled the previous year so they were able to compare past results.

Nielsen shared the highlights of their survey findings involving a sample size of 1,500 respondents:

  • Search is #1 activity by people going online at 76%, up from 56% in 2009. Second is visiting internet portals (73%), instant messaging is #4 at 68%, public chatrooms is 4th (67%) and email is 5th (65%). At #6 is visiting social networking sites at 53%.
  • Entertainment is the biggest motivator — 62% of searches are for images and 52% for videos, the current top 2 (see, porn is still a huge factor for internet use).
  • Mobile internet usage grew from under 1% to 5% this year with 75% for email use. It’s still small compared to the over-all number but still a huge growth here.
  • Facebook usage grew from 4% last year to 83% this year. Friendster is still on top at 84%, but this has gone down from 92% last year. Twitter is only at a paltry 6%.
  • Music upload/download grew to 41% from 25%. Video upload/download also grew to 38% from 22% (so music and movie piracy is still growing, huh?).

For the complete report, check out this PDF slideshow:

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Avatar for Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

16 Responses

  1. Avatar for yohan yohan says:

    thank you for the info :)

  2. Avatar for Winziph Winziph says:

    i like yuga a lot not just because i love his contents but because i love reading yugatech commentors.

  3. Avatar for Herce Herce says:

    Yes, but who are the majority of companies who is distributing those Pinoy movies on media? Not Filipino ones. Just like OPM, the labels are mostly foreign as well. Just local branch offices of foreign cartels.

    No, my tune wouldn’t be different if the companies were local. Then they would be part of the problem as well. However, this is not the case, its foreign exploitation of a local market. This makes it much easier to condemn you for spreading their propaganda.

    Don’t do it Yuga! Stick to the tech or spread the truth, not corporate propaganda. Support your readers and their needs over the agenda of corporations who unfairly try to control us and bleed us dry. You don’t even have a financial conflict here, none of your advertisers seem to be the cartels.

    I enjoy reading your blog too much to be forced to cut you out, so I beg you spread the truth and support your readers!

  4. Avatar for Abe Olandres Abe Olandres says:

    @herce – Filipino movies are being pirated too and they’re not even on BluRay. So let’s just call a spade a spade.

  5. Avatar for Herce Herce says:

    Piracy? That makes you an American stooge, Yuga! When we are charged less for blu ray titles than a country that has 9999999 times our average income (not scientific too lazy to look it up) than you have the right to call it piracy.

    Our movie ticket prices reflect our average income, yet the cartels charge us more than US prices for the same titles on media. Then they call us a country of pirates.

    Boooo to American corporate sellout of our domestic bloogers!

  6. Avatar for nexus3g nexus3g says:

    @Arlene, the keyword there is SEARCH. Yahoo is in better position to tell the Philippines which search engine Filipinos prefer. and everybody already knows the answer. it’s simply GOOGLE. ;)

  7. Avatar for Charli3 Charli3 says:

    Having Yahoo as your homepage doesn’t necessarily mean you’re also using it as your search engine. Yahoo is my homepage too because their blogs and articles are very useful and relevant, but when i need a search i’ll go to the ever reliable google search. Everyone knows google is better. Maybe you’re the one who needs to use that head of yours.

  8. Avatar for Arlene Arlene says:

    @Nexus3g: You are so wrong. This is the only country where Yahoo is actually neck to neck with Google. YOU should know that. Check out all the inetrnet cafes in the country. The default homepage is Yahoo! Common sense don’t you think?

  9. Avatar for cris cris says:


    Yep, you nailed it!

  10. Avatar for nexus3g nexus3g says:

    im sure thepeople who go online for search, 99% are using GOOGLE. Yahoo should know that hahaha

  11. Avatar for JonDoblados JonDoblados says:

    @abeolandres Proud to be part of the 6%.

  12. Avatar for joeyalarilla joeyalarilla says:

    @abeolandres thanks! :)

  13. Avatar for AlexanderSCruz AlexanderSCruz says:

    @abeolandres Twitter just at 6%? I kinda felt it was higher than that. But then again, I’m active on it, :-)!tive on

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