Rushing for BlogRush?

Abe Olandres Editor-in-chief September 19, 2007 · 2 min read

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过去几天，我从几乎所有大型博客网站上都读到关于BlogRush流量交换计划的讨论。然而，每当我听说某种结构化的流量交换计划时，出于几个原因，我都会对此类活动持谨慎态度。让我分享为什么我认为BlogRush并非值得匆忙追捧的项目。

我们之前已经见过类似的变体——BlogExplosion、BlogMad等。它们成功了吗？如果成功了，为何还要再启动一个？
流量交换就是纯粹的流量互换。如果你没有任何流量，就无法进行交换。显然，那些几乎没有或完全没有流量的用户会对获取流量最感兴趣/兴奋。这意味着，如果你没有足够的流量投入其中，就很难从这个项目中获得流量。
如果你正在运行Google AdSense，也可能违反服务条款。请阅读我此前关于此话题的这篇文章。
小部件位置不平等可能引发问题。由于你是用流量换取流量，任何人都可以将该小部件放在页面很靠下的位置，从而获得所需的展示量，但点击率却极低。Darren Rowse从7万次展示中获得35次点击。我认为0.05%的点击率并不值得你为此分配宝贵的版面空间。

不过，如果您认为还有博客空间可供利用，且 0.05% 的点击率（即每展示 2,000 次获得 1 次点击）值得投入，不妨尝试一下。偶尔获取一些精准访客并无坏处。

我对BlogRush的建议是，从交易流量转向交易独立点击。这样，博主们将更有动力将该小部件放置在首屏上方，以获得更多曝光和点击率（CTR）。只需确保将重复点击的IP地址过滤至最低限度即可。

Why does the author think BlogRush isn't worth rushing into?

The author believes traffic exchange programs like BlogRush mainly benefit those with existing traffic, and users with little traffic struggle to gain visitors.

What is a potential issue with using BlogRush alongside Google AdSense?

Running BlogRush with Google AdSense could violate AdSense's Terms of Service.

What click-through rate did Darren Rowse achieve with BlogRush?

Darren Rowse got 35 clicks from 70,000 impressions, a 0.05% CTR.

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

8,012 Articles

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24 Comments

McBilly · 19 years ago

Thanks for giving me the heads up on the Google TOS. I removed the blogrush plugin just to be sure.

itot54joni · 19 years ago

Do what you think is good for you.M nt on d earning side bt to recognze my blog by other blogerz through my feeds.Anyway,blogging is all about sharing.Nevr thought of earning m0ney at all.

Blogrush Flavors : New Colors! · 19 years ago

I changed my mind.

BlogRush really works for me. I just have my site running 3 days ago and I’m now having 1000 hits on my stats.I’m not sure sure if its pretty low for starters. About 60% is coming from the blogrush widget. And Dont have any idea why I have link-in coming from technorati.

It works for me! I’m no professional blogger with 3 day old blog.Here’s more info about the widget. My referral network on blogrush is adding every 4 hours.

I suggest you look around. you have nothing to lose. http://www.blogrash.com/blogrush-widget/

noypi din

Manuel Viloria · 19 years ago

I’ve opted into mailing lists of John Reese in the past. I’ve also opted out easily, with just a couple of clicks. That’s why I’m not worried about the BR mailing list.

While ignoring the effects of signups and referrals, it looks like visits to my site will grow by 75% over the next 12 months, based on a tiny 0.16% clickthrough rate via BlogRush.

For those trying Ken Evoy’s CTPM model (Content – Traffic – Presell – Monetize), you might consider testing BlogRush. Notice that traffic comes ahead of monetization.

If it BlogRush doesn’t work for you, then remove the widget and opt-out of the mailing list.

Dave Starr — ROI Guy · 19 years ago

Good summation. Also insightful questions from Mar. It amazes me how many of these “butt ugly” widgets I see now, taking up tons of real estate on blog, simple providing another vehicle for John Chow to blog about his traffic count. The scheme is flawed because:
There is no opportunity to make the widget “fit” your site
The heavily trafficked sites get much more traffic value per click than the lightly trafficked blogs
There is no actual benefit … if you take up the equivalent space with an ad, you might get some revenue .. with the BR widget you just give up,
And the last point which I havene’t seen mentioned often … did anyone ever consider that, like AGLOCO, this is just a huge MLM email opt-in collection scheme? How many millions of email addresses is BR collecting for future “sales mails”? And you can’t call them spam, because the users of BR signed in and gave permission… Ill-advised, in my view.

JC John SESE Cuneta · 19 years ago

wee, just the confirmation I needed for my suspicions.. was really hoping you’ll blog about it ;) to shorten my time of studying it… it looks like an MLM to me, and it doesn’t seem to work as advertised. But I’ll leave it for a few more days and see how well this one is..

But in the long-run, it is not worth it, especially if you watched the video first, you will really have more doubts about it.

mar · 19 years ago

One quick question. Doesnt’Blogrush violates google TOS? Or wouldn’t you be loosing credibility with spammy links? Traffic exchange?

jhay · 19 years ago

Thanks for making this all clear master Abe ;)

nel animo · 19 years ago

Thnx sa tip. I already removed it from my blog. Check this link http://www.michaelmartine.com/2007/09/17/blogrush-does-not-violate-adsense-tos/

For me its better to play safe. :)

Manuel Viloria · 19 years ago

How about using it on non-Adsense sites? You can also use BlogRush not to get clickthrough traffic, but as a stepping stone for future traffic. :-)

(Try not to think of traffic trades. Instead, think of the other bloggers you’ll get to meet. That’s the secret.)

sylv3rblade · 19 years ago

Because it relies on page impressions, it’s quite easy to cheat the system to increase your credits. I took it down from my main site awhile ago after reading Problogger’s post on it.

Jaypee · 19 years ago

I’ve recently joined BlogRush to try it out for a few days. But after reading this post and the Marketing Pilgrim’s post regarding this issue, I’m convinced that it’s not worth it and not worth risking violating Adsense’ TOS. :)