Rushing for BlogRush?
I’ve been reading a lot about this BlogRush traffic exchange program in the past couple of days from almost all big blogging sites around. However, every time I hear about some structured traffic exchange program, I shy away from such campaigns due to several reasons. Let me share why I think BlogRush isn’t something to really rush about.
- We’ve seen variations of this before — BlogExplosion, BlogMad, etc. Were they successful? If they were, why start with another one?
- Traffic exchange is all that — exchange of traffic. If you don’t have any, you can’t trade ’em. And obviously, those with little to nil traffic will be the ones who’ll be most interested/excited in getting traffic. It means, it will be hard to get traffic from this program if you don’t have traffic to put in it as well.
- If you’re running Google AdSense, you could also be violating the TOS. Read this previous entry I wrote about it.
- Unequal widget positioning could pose a problem. Since you’re paying traffic for traffic, anyone can just put that widget way down the page, get the needed impressions but with very thin CTR. Darren Rowse got 35 clicks from 70,000 impressions. I don’t think a 0.05 CTR is worth the real estate you’re allocating for that widget.
Still, if you think you have some blog space to spare and a 0.05% CTR (that’s 1 click for every 2,000 impressions spent) is worth it, try them. It doesn’t hurt to get a few targeted visitors once in a while.
My suggestion to BlogRush is to switch from trading traffic to trading unique clicks. That way, bloggers will have more incentive of putting that widget way up above the fold to get more exposure and CTRs. Just make sure to filter duplicate clicker IPs to a minimum.