确认:链接卖家的搜索引擎结果页(SERP)处罚

Listen to article

Google终于将此事付诸文字(或者说,HTML)。近期针对链接售卖的PageRank 惩罚仅仅是个开始。现在,他们打算从搜索结果页(SERPs)中将您的博客彻底打压下去。

根据修订后的站长帮助中心SEJ 指出我们应参考此官方 Google声明:

一些 SEO 人员和网站管理员从事买卖传递 PageRank 链接的行为,却无视链接质量、来源及其对网站的长期影响。买卖传递 PageRank 的链接违反了 Google 的网络管理员指南,并可能对网站在搜索结果中的排名产生负面影响

并非所有付费链接都违反我们的指南。出于广告目的而非操纵搜索结果的买卖链接行为是网络经济中的正常组成部分。用于广告的链接应明确标注为此类用途。可通过以下几种方式实现:

* 为标签添加 rel="nofollow" 属性
* 将链接重定向至通过 robots.txt 文件阻止搜索引擎访问的中间页面

Google 致力于确保完全忽略旨在操纵搜索引擎结果的链接,例如过度的链接交换和传递 PageRank 的购买链接。

我已高亮显示 Google 提及"出售链接"以及"可能对网站在搜索结果中的排名产生负面影响"的部分。

因此,我们现在都确信,受影响的将不仅是您的公关形象,还包括您在搜索结果中的排名。有人还记得之前的 -30 和 -90 处罚吗?对该声明的修改最初由 Blogoscoped 发现。

这场 Google 付费链接的“圣战”正变得比以往更加疯狂。各位,准备好迎接下一场风暴吧。:) 也许也是时候放弃 AdSense 了?

React to this article:
Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

View all posts by Abe Olandres →

24 Comments

ST
Stentorized · 19 years ago

as the beatles sings
let it be! let it be! let it be!

well, we really can not do anything about it, for sure.
the Godfather of the internet mafia almost owns the world wide web…

but sooner or later its downfall is inevitable.
just like in the real world…

Reply
EL
Elijah · 19 years ago

Mixed reactions in that move … some actually agree that it’s for the best and the actual users deserve much better content.

Reply
MA
marhgil · 19 years ago

hmmm. big G is telling us he’s boss :) to follow or not to follow, that is the question.

Reply
DE
dexter · 19 years ago

I think my site is one of the many that has been penalized by google I have a very low convertion from google searches

Reply
JE
Jehzeel Laurente · 19 years ago

we can do nothing, but follow… Big G is the god of blogging world :P

Reply
CH
charles · 19 years ago

wow this is just sad. pretty bad. tsk tsk. I guess we have to follow Big G.

Reply
AN
AnnaE · 19 years ago

Or it’s time to creatively adapt. It doesn’t all have to be either-or, right? We can still build our Google-friendly sites as well as Who’s-Google sites.

Reply
DE
deuts · 19 years ago

It’s time for a blogger revolution!

Reply
BR
Brown Baron · 19 years ago

They gave me a nice shiny 0 for having sponsored reviews without nofollow. I’ll fix it and gun for a 7 next time around heh.

Reply
KE
Kenneth · 19 years ago

Google might think that they already own the internet. Too bad that they’re upcoming competitors are blazing onwards since they’re giving out much focus on these issue. ;-)

Reply

Leave a Reply

Loading next article...