域名ccTLD影响Google搜索结果排名

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官方Google 站长中心博客上的一篇最新帖子暗示,域名的国家代码以及服务器位置会影响网站的搜索结果排名(SERPs):

根据用途使用区域性和地理性域名。

首先,给西方网站管理员一个补充说明:一些东欧国家(如波兰和俄罗斯)拥有所谓的区域性或地理性域名。想象一下,如果美国每个州都拥有自己的官方二级域名,那么如果您想开设一家向肯塔基州配送商品的网店,就可以在例如 ky.us 上廉价甚至免费地开设。这有助于 Google 提供与地理位置相关的搜索结果。如果您希望向什切青(Szczecin)的居民销售有机肥皂,请在 szczecin.pl 上开设您的网店。如果您是卡尔梅克人并希望向世界展示您所在地区的美丽,不妨在 kalmykia.ru 上建立您的卡尔梅克旅游网站。如果您喜爱某个地区,请通过在相关区域性或地理性域名上托管您的网站来支持它。请注意,这些区域性域名上的网络垃圾行为违反了其正确使用规范,并会阻碍本国网络文化的发展。

因此,在其他条件相同的情况下,当用户/搜索者位于菲律宾时,.com.ph 域名将比.com 域名排名更高。

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Written by
Abe Olandres

Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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22 Comments

AB
Abbie @ Kentucky 4G Wireless · 16 years ago

Hi there, just wandered by. I have a Kentucky 4g website. Amazing the amount of information on the web. Not quite what I was looking for, but good site. Have a good day.

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KE
Kerwin · 17 years ago

Well how about the .TV or .WS, .ME?

Lastly I wonder why more people prefer .com.ph than .PH?

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BC
bc · 18 years ago

well it depends upon many factors, but one must give prefrence to hosting factors. use google webmaster tools for better geo targeting

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BR
broadcaster · 18 years ago

well, the cctlds reallly affect search in google. google is great in determing the domain extension, and it also takes care of the hosting location. The location of hosting affects the search engine placement in a location, as the domain does. For example the website http://www.bccitv.in hosted on indian servers will determine its rank, in the smae way as a dot .ca or dot .us website will be ranked in germany and usa, if they are using the servers of their respective countries

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SI
singh is king · 18 years ago

well dot com’s are no longer the preffered domains. with the country specific domains also hovering over the web, they are also becomming equally important. http://www.bbservice.in

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GE
geifrra · 18 years ago

well the ccltds are not that hot, it is dot com that carries its rewards, and it helps to have a dot com, because people first go for the dot com, and then they press anything further. http://www.ledbazar.com

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YE
yeah · 19 years ago

well do not go for the cctld. they do not matter much. google ignores them through and through.
go for the dot com. that is where the traffic is

http://www.domaincile.com

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JS
js · 19 years ago

well google actually prefers dot com in ranking than the cctlds, and it is a must for everybody to have a dot com, even if you have a country level extension. http://searchbox.mobi

Reply
JC
JC John SESE Cuneta · 19 years ago

Yep its true. I’m not really sure why the SEs are not announcing it officially, but various domain registrars have been giving tips about ccTLDs and gTLDs when it comes to SEO.

I myself has been thinking for more than 3 years already if I will get a .ph ccTLD just so to get more PH hits (my target audience) than non-PH, but as Mae said, ccTLDs are really expensive.

I will however make sure I will get the important domains once .ASIA is available ;) Since my and our real target is the Asian countries. It’s time Asians take over the Internet, enough of the Western world :p

Oh, .ASIA covers the Oceania region ^_^

It will be available very soon. Watch out for .ASIA!!

Reply
J4
j4s0n · 19 years ago

That’s good news, now it’s officially announced. Although since last year, I or We have been experiencing good traffic w/ less off-page optimization/seo., specially for users using google.com.ph

Reply
MA
Mae · 19 years ago

Using .com.ph domain extensions is really tempting… the only problem is the price of having one :(

Reply

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