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Philippines, Technology News & Reviews



Filipino start-up develops the Ilumina iTV

A group of young engineers, software developers and visionaries presented a prototype of their new invention last night at the Fully Booked, Bonifacio High Street — an interactive TV set they named Ilumina.

The team, composed of graduates from Ateneo, UP and La Salle, conceptualized then created the prototype in a span of four months — an LCD TV that’s powered by a personal computer produced from spare parts and locally available electronic devices.

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The current prototype runs on a stripped-down Ubuntu powered by an old Celeron processor. The team plans to further enhance the UI and hopefully include an Intel Atom processor once it goes into final design and full production. As it is, the iTV should be able to play music, movies, photos and surf the internet.

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In a way, you can say that Inovent, the company behind this iTV, wants to redesign your living room and re-invent the regular media center set up — no more Apple TVs, SlingBox or Popcorn Hour. Since the Ilumina will have a built-in hard drive, you can download all the media you want and store it on the TV for playback later.

They didn’t say how much this will be priced but they promise it will be in the 5 digits (below 100k) for a 32-inch Ilumina (32″ LCD TVs right now cost around Php50k).

The final product should look like this once it goes out into the market by 2009.

ilumina

Since the platform is open source, the team can develop and release an API so third-party developers can contribute and extend the Ilumina’s feature and functionalities.

For now, the team is seeking some venture capitalist to partner and push the development and manufacturing stage as soon as possible.

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29 Responses to “Filipino start-up develops the Ilumina iTV”


  1. Gravatar Icon Jan Alvin replied on Dec 1st, 2008 at 5:22 am (1)

    grabe! konting promotion lang yan sisikat agad yan.

  2. Gravatar Icon Kenneth
    Twitter: kmendoza
    replied on Dec 1st, 2008 at 6:21 am (2)

    I just dugg the article and was hoping that their team would reach the point of success.

  3. Gravatar Icon Harry replied on Dec 1st, 2008 at 8:52 am (3)

    I’m not an early adopter, but I hope their price point and my resources find a friendly meeting place next year. Let’s encourage our friends to support this group beyond moral support. If they come up with a product we can be proud of, Filipino techies should go all out and support these guys.

  4. Gravatar Icon Dexter | Tech At Hand Dot Net replied on Dec 1st, 2008 at 12:44 pm (4)

    It is always great to see that there are some innovation made by fellow Filipino.

    I need to blog about this proud to be pinoy.

  5. Gravatar Icon Mark Anthony Grejaldo replied on Dec 1st, 2008 at 6:23 pm (5)

    This is nice to hear. If they’ll be successful, they’ll be able to generate a lot of jobs for their factory. It’s really hard work from here. But I hope they reach it to the top and be competitive with other brands out there.

  6. Gravatar Icon jazzy replied on Dec 1st, 2008 at 9:21 pm (6)

    baka point of no return…goes to the garbage

  7. Gravatar Icon jhay
    Twitter: jhayrocas
    replied on Dec 1st, 2008 at 10:17 pm (7)

    All the best of luck for them. It’s awesome to see Pinoys stepping up to the competition with their own products.

  8. Gravatar Icon BrianB replied on Dec 2nd, 2008 at 12:25 pm (8)

    Try tipping other tech blogs.

    Do they have patents in this “innovation”?

  9. Gravatar Icon eduardo replied on Dec 2nd, 2008 at 12:37 pm (9)

    exiting kikita na naman ang mga industries..

    http://cadztech.blogspot.com

  10. Gravatar Icon Kevin replied on Dec 2nd, 2008 at 5:35 pm (10)

    The reason companies in the US sell TV boxes instead of whole systems is because consumers prefer it that way.

    I’m more inclined to hear of Inovent’s business model rather than their so-called “invention” built from spare parts that were most probably made in China.

  11. Gravatar Icon Lucien Dominick G. Tiojanco replied on Dec 3rd, 2008 at 4:35 am (11)

    No offense to them but this is quite common everywhere else already, unless they figured out a way to let viewers change how tele-novelas turn out.

    And Intel Atom? That’s going to blow. It won’t be able to play 1080i or 1080p videos well with the measly GMA 950 that processor is usually equiped with. I suggest they go with an AMD 780G chipset paired with a an AMD Athlon LE-1640 for low power high definition multimedia experience.

  12. Gravatar Icon deuts
    Twitter: deuts
    replied on Dec 3rd, 2008 at 11:59 am (12)

    Just the same, good luck to these guys. Dugg!

  13. Gravatar Icon valerie reyes replied on Dec 3rd, 2008 at 11:08 pm (13)

    cool cool! one of the guys is my professor!!! ;)

  14. Gravatar Icon Kevin replied on Dec 5th, 2008 at 4:47 pm (14)

  15. Gravatar Icon humblePride replied on Dec 6th, 2008 at 11:25 am (15)

  16. Gravatar Icon jpeb replied on Feb 10th, 2009 at 1:47 am (16)

    i saw the developers of this on Manolo Quezon’s show on ANC. their selling price is too expensive.

    they should realize that when Sony and Samsung started, they sold their products at a very competitive price to gain market share.

    starting at a very high price point may be a bad business decision.

  17. Gravatar Icon Brian Quebengco replied on Mar 5th, 2009 at 8:49 pm (17)

    My fellow Filipinos, thank you for your support. As of the moment, we have successfully launched Inovent Electronics, Inc. to spearhead all Sales,Marketing,Customer Service, & Distribution both locally & abroad. A group of brave Filipino Executives from Global companies recently resigned to jump on board.

    We have the full support of PEZA to manufacture and assemble here in the Philippines. Finally, made in the Philippines will happen.

    And we have Global partners that will supply chips & motherboards that have not been introduced in the market. The ilumina LCD iTV will be the first TV in the World to have these components.

    And for those Filipinos who are skeptics, we hope you will finally believe that we can do it.

    Mabuhay Filipino,
    Brian Quebengco
    Chief Inoventor
    Inovent, Inc.

  18. Gravatar Icon Filipino replied on Mar 24th, 2009 at 12:40 am (18)

    Pretty well done for a prototype and knowing for a period of 4 months only. Amazing.

  19. Gravatar Icon Gino Jun replied on May 30th, 2009 at 8:05 am (19)

    This is Great! I suggest the group will try Manny Pangilinan as venture capitalist so that mass production can take-off. Perhaps, Manny Pacquiao can also put his money here rather than election campaign.

  20. Gravatar Icon lee replied on Jun 17th, 2009 at 2:35 pm (20)

    ok i must admit this is really cool, congrats to the new bloods…
    i will have this promis— but i will wait for a cheaper price hehe di ko pa afford

  21. Gravatar Icon DarthYMerej replied on Jul 17th, 2009 at 9:52 pm (21)

    More power sa Inovention Pilipino pride toll

  22. Gravatar Icon agi rubio replied on Oct 4th, 2009 at 4:47 pm (22)

    Good day to all of the people behind this great invention! I would like to extend my biggest thanks
    to you for our main study in our undergraduate research. I am a graduating student and our study concerns this ilumina television. Thank you for the
    in formations I knew about this gadget! KEEP UP THE GOOD WORK!

  23. Gravatar Icon randy_d_turd replied on Jan 1st, 2010 at 11:53 pm (23)

    i wonder how different this is from an all-in-one pc-tv or any old desktop pc + a usb tv tuner set-up. perhaps the market would be more receptive to a 22-inch lcd tv with a built-in media player (not dvd) that can play mp4, avi, wma, divx, etc. and into which you only need to plug your usb flash drive to play your media files.

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