#search engine

This allows users to search, research, and complete tasks within a single interface. Comet also offers hybrid search which shows both traditional search results and AI-generated answers. Other features include voice-based queries, article summarization and deep research tools for more detailed responses with sources. Building a search engine would require diverting significant resources to a project that might not yield a return on investment in the near future. Cue also pointed to the rapid developments in artificial intelligence, stating that the field introduces uncertainties that make it risky to invest heavily in creating a search platform. Lastly, the company highlighted a fundamental difference in its business model: building a search engine would require developing a platform for targeted advertising, a space Apple has consciously avoided, as it does not align with its core values. Google pays Apple substantial sums to remain the default search engine on its devices. What do you think about Apple’s reasons for not developing its own search engine? Read more in our articles including "Perplexity Comet AI browser now available on iOS" and "Apple Explains Why It Won’t Develop Its Own Search Engine".