Google defines Adult Content for AdSense

Google defines Adult Content for AdSense

While it’s fairly easy for Google AdSense bot to identify pages for blacklisted words (Stop Words), it’s much harder to figure out if the contents are all made up of images or photos. This is particularly true for questionable content such as adult or mature materials.

The Inside Google Blog has somewhat defined what is adult or mature content.

Our policy regarding adult or mature content may include any material that is not appropriate for all audiences. While this obviously includes full nudity or sexual activity, it may also include textually explicit sexual content, image or video content containing lewd or provocative poses, strategically covered nudity, see-through or sheer clothing, and close-ups of anatomy that would be inappropriate if shown nude. Additionally, topics such as sexual health and sex tips may be held to a higher standard of professionalism than content that isn’t bordering on mature.


And the litmus test?

… we sometimes suggest that publishers ask themselves the following questions to determine if content is family-safe: Would I be comfortable viewing this content with my parents or children in the same room? Would I feel comfortable viewing this content if my boss walked up behind me while I had this content on my screen? If the answer to either of these questions is no, then it is likely that some advertisers would not be comfortable showing their ads on such content and we might consider it mature.

For AdSense Publishers with a good record history, the AdSense team might warn you on the first instance (received a warning before for such violation for Motorcycle Philippines though the mistake was just a plain oversight). Any succeeding offense might result to account suspension. It becomes obvious now that Google manually checks photo-heavy websites for such type of content. Users can also use the Google Feedback to report such violations.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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14 Responses

  1. Thank true, they can only detect if the site will be checked manually and not by bots. Unless these photos does have tags that are related to adult contents.

  2. Ordnacin says:

    I don’t understand why your account will be suspended if you show “inappropriate” content. Can’t they just not show their ads if you have a page which goes against their policy ?

    BTW based on their standards it would be inappropriate to show the bible’s contents…

  3. Shannon says:

    too bad. I just love watching those photos. just kidding. LOL! Btw, it happened to my fellow blogger. He posted some adult photos and two days later, his adsense is canceled.

  4. BrianB says:

    I’ve got four words for Google: 2 Girls 1 Cup.

  5. eric says:

    hmmmm the Big G is now manually checking images, huh.

    what i know is that MSN has been manually checking images for quite some time now. theyve actually outsourced this service somewhere here in the philippines :D

  6. dexter says:

    It is good for me since I am not a big fan of those porno sites

  7. Ning has a ton of porn videos and photos with Adsense.

  8. jay says:

    having a porn site will only get a low paying keywords. well, ads isn’t really their target.

  9. J says:

    hmmm… Google is getting more strict… Adbrite anyone? :D

  10. hehehehe barat yata ang adbrite eh.

  11. don't blink says:

    I can’t recommend Adbrite unless .o2% CTR is acceptable to you. Their adult alternative Blacklabel pays about the same unless you are willing to serve hardcore pop unders to your visitors. Since we only have “R” rated material, we pulled Blacklabel. As a reference, Adsense is well more than 10 times the CTR of Adbrite for us.

  12. There is evidently a bunch to know about this. I think you made various good points in features also.

  13. Pummy Manku says:

    Google has very strict policy about adult/mature content but what about the ads we show daily on TV of condoms etc. they should be banned too?

  14. Anonymous says:

    Great article! That is the type of information that are meant to be shared across the web.

    Shame on Google for not positioning this put up higher!

    Come on over and seek advice from my site . Thanks =)

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