Google does AdSense for Videos

In October 2007, Google announced YouTube with AdSense overlayed on the videos. It was a move to monetize the 1.6 billion dollar investment Google made on Youtube.

Recently, Inside AdSense blog announced a similar move for AdSense on Google Videos:

… we’ve decided that AdSense for video will use the InVideo ads adopted on our own property, YouTube, which enable advertisers to make a single buy at scale. Also competing in the auction – and unique to AdSense for video and AdSense video units – are text overlay ads which are contextually targeted to signals in your videos and on the page where the video lives. The InVideo ads are paid on a CPM basis, while the text overlay ads are paid on a CPC basis. You can see ad demos here. While we’ll continue to test a variety of ad formats, we believe that overlays are the best way to balance user experience with the needs of our publishers.

It’s a start though I hear some viewers don’t like their videos covered up with ads, Google needs to make money out of service videos otherwise they’d end up like Revver.

AdSense for video is now available to publishers who, at a minimum, serve one million video streams each month and are based in the U.S. with English language sites. In the near future, we do plan to expand the program to more publishers of various sizes and locations.

Us in Asia, especially the Chinese Backstreet Boys, will have to wait out a bit. Demo videos here.