web analytics

Why all the blog-related ads?

More than half the time, Adsense ads on this blog are displaying mostly blog-related adverts, especially the Link Ad Units. I used to wonder about that and even used the section targetting feature with very little success.

Then I realized that becaus eof the contextual targetting nature of AdSense, you’d be hard-pressed to avoid those blog-related ads. The whole site is reaking with the word blog and blog-related keywords. So, I logged-in to my AdWords account and check for the usual suspects if they are being used for the campaign.

This gives us the hint that the density of these keywords will ultimately lead to a blog-related ad.

  • The URL of the site has the word blog in it. I notice that the words in URL is a great factor with how Google AdSense take the context of the page.
  • Each entry has the words “comment/s” and “posted/post/s”. These words are on the top of the keyword density list.
  • Your category lists will most probably have Blog News, Blog Rolls, Blogging, etc.
  • You’d most probably have mentioned the word blog in half your entries.
  • You most probably have the word WordPress or MovableType somewhere in your navigation bar or footer.

So, what to do to get rid of them blog-related ads? Or at least minimize their likelihood of showing up? Unfortunately, I don’t know else i would have already got rid of them here. :D

However, I believe that if you can minimize the incidence of these keywords ever showing up in your blog, then, you have a better chance.

How about changing the word comment/s to reply/replies or write website/site/blogsite rather than constantly repeat blog. Then, avoid domains or sub-domains with the word blog in them — something I should really take into consideration more often. Or how about use text-images instead of words? That way, you still retain the words but the Googlebots won’t be able to read them.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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10 Responses

  1. vern says:

    I haven’t had blog related ads on my front-page for a while now. My guess is that adsense not only gets their ads from what is on the page, but also the historic content of the site. It took some time before I got rid of blog ads even after it I stopped talking about blogs and removed blogrolls from my pages except one. Google also has an adsense spider that comes in once in a while on new entries. I wonder how it uses that spider to affect ads displayed.

  2. Fleeb says:

    My ads are all about blogs all the time, hahaha. It was all about hurricane katrina before I realize that the adsense spider does not like sessions.

  3. rain says:

    Me, too. Looks like its half blogs, half photography. Naks! :)

  4. Alfie says:

    That’s true abe, removing that keywords would help, and if you are really serious about removing blog related ads, you have to;

    1. remove links to other blogs
    2. reformat your template such that it doesnt look like a ussual blog template,
    and most importantly,
    3. use adsense section targeting, http://www.google.com/support/adsense/bin/answer.py?answer=23168&topic=371

  5. Migs says:

    But then again, blogging ads are a sign that there are no higher paying ads available for your page.

  6. yuga says:

    @ Marc

    I tried that and I got fewer clicks. :(

  7. Alan Liew says:

    Blog often don’t get highly related Google ads this can lead to low CTR.

    Alan Liew
    Make Money Online

  8. I enjoyed your site so much so i have to say it to you. to fetch cosmos you should be very lazy

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