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Apple files trademark case against MyPhone, loses

The Cupertino company Apple took notice of MyPhone‘s name and filed a trademark case against it. Fortunately for the local brand, the IPO dismissed it.


Apple went against Solid Broadband Corp. which is the seller of MyPhone here in the Philippines and claimed that the company’s brand name is “confusingly similar” to their iPhone branding and is “likely to deceive or cause confusion,” ABS-CBN reports.

“This is a case of a giant trying to claim more territory than what it is entitled to, to the great prejudice of a local “Pinoy Phone” merchant who has managed to obtain a significant foothold in the mobile phone market through the marketing and sale of innovative products under a very distinctive trademark,” IPO director Nathaniel Arevalo said in the May 19 decision.

The Intelectual Property Office (IPO) dismissed the case and noted that there is “absolutely no confusing similarity between my|phone trademark (of Solid) and the iPhone trademark (of Apple).”

However, Apple could still appeal the IPO’s decision not more than 30 days after receiving a copy of the dismissal. After which it becomes final when no appeals are made.


Kevin Bruce Francisco is the Senior Editor and Video Producer for YugaTech. He's a Digital Filmmaking graduate who's always either daydreaming of traveling or actually going places on his bike. Follow him on Twitter for more tech updates @kevincofrancis.

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18 Responses

  1. unboxingero says:

    e di wow! ayos may pera na si myphone pambili ng rebadge smartphones. dali bili na ng 4gb ram phones sa china, para makabawi sa paglabas ng afp, zenfone, et al. :D

  2. ross says:

    Sus ang layo naman ng iPhone sa myphone at saka halos ngayon ngayon lang naman nag start mag smart phone ang myphone, dapat since start nag umpisa na sya mag demanda, nag umpsisa lang si myphone sa basic phone lang eh, naalala ko b35 ata unang myphone ko 1st cp na may AM band, na miss ko nga un, sana mag labas ulit sila ng mayroon AM cp hehehe.

  3. basuragirl says:

    Bakit ngano pa silang nagka.interest magsampa ng demanda? Eh baka naman, na.threatened sila sa potentiality ng myphone? Oops. Sorry apple fanboys & girls.

  4. c says:

    Para ngang nauna pa ang myphone sa iphone e

  5. Nemo says:

    Really! I don’t know y Apple even bother. Class na b myphone? Ang similarity nakikita ko is yun “I”tsaka “my” sa iPhone and myphone

  6. luki says:

    Seriously?? Are they losing money kaya pati ito pinapatos na nila?

    Ang layo ng pronunciation ha..

  7. bern says:

    What’s wrong with you apple? Because of rhythm of “phone” in its brand you went after them and filed a litigation.

    Come on! Going after with small time business sounds very funny and not good for your image.

  8. Name: says:

    it’s because of the line between my and phone, parang my I phone daw…. my|phone

  9. jacob says:

    while iphone and myphone may sound very similar in pronunciation, only a completely clueless idiot would mistake one for the other.

  10. windowsphoneOS says:

    hanep naman ‘tong apple…pati myphone pinatulan

  11. Mikay says:

    How about a class action lawsuit against local brands for shoddy build quality, crappy quality control and non existent after sales services?

  12. Leche says:

    Seriously? balita ko nga tuwang tuwa ang myphone eh may pa hashtag hastag pa na Atin Ito a chuchuchu e ang totoo naman eh kumukuha lang sila ng OEM sa India or other countries tapos i lalagay ni MYPHONE paano nilang sasabihin na Atin Ito? Nanalo lang kayo sa kaso ng Giant tech brand Apple tuwang tuwa na? Remember na unang iregistered ng Apple ang iPhone brand internationally kayo local lang magsearch muna kung kilala kayo internationally at ang Apple naman pinatulan hayy ganyan ang business I’m not an iDiot i am not also a fan boy of MyPhone but please can you let this case forgotten? Locally registered lang ang MyPhone ang iPhone international. Thank You nothing else to say btw MyPhone and Apple sells great products.

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