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First official Apple Store opens in the Philippines




It’s finally here! The first official Apple Store in the Philippines has opened in Bonifacio Global City without much noise. This we confirmed after a chance encounter and quick interview with a Marketing Manager overseeing the operations of the store.

apple-store-ph

The Apple Store is located inside the newly constructed Abensons BGC which is found in the corner of the 5th and 28th Street.

Construction began last year and was only completed in October of 2014. The store was curated by representatives from Apple headquarters in Cupertino, California (Manila Bulletin fist reported the Apple Store in December 8).

Abenson Global City boasts an expansive Apple Store, curated directly by Apple headquarters in Cupertino, California. The iPhone 6 is featured, alongside the MacBook line, iPad devices, Apple TV, and Apple accessories. source: MB

They spent an estimated Php50 million in the construction of the Store using the same special type of wood they’ve been using for the display tables (perhaps she was referring to the cost of constructing the entire Abensons Store rather than the one for Apple alone).

The first Apple Store in the Philippines is housed and managed by Abensons. A Genius Bar will be manned by Geniuses once they’re done with their training.

We first reported on a possible Apple Store Manila back in 2009 as mentioned by design company CB Engineers but was supposed to be housed in the proposed Philippine Stock Exchange in The Fort.

In 2012, a small group was formed to open Apple Philippines office in Manila but they mainly interact with distributors and resellers.

Hiring of additional key employees continued until May 2014 which included a Channel Sales Manager, Channel Trainer and Education Development Manager Philippines.

However, the Apple website has no listing of an Apple Retail Store in the Philippines yet.

Updated: We received word that Apple PR is crafting a statement to clarify everything. We will share it once we get the statement.



Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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49 Responses

  1. oona says:

    ehem… *fAnfare

  2. Kyle jefferson says:

    Is the price of apple product based on suggested retail price or is it the same as other apple premium seller?

  3. Mervin says:

    i hope IKEA is next

  4. j says:

    ang galing

    They’re, fanfare, including include

  5. louie says:

    Seriously? Baka naman Abenson is just a retailer of Apple products. Bakit wala sa official Apple Website? The newly renovated Avant Abenson in Greenbelt now has a space for Apple products ala Apple Store.

    • louie says:

      If this is the ‘first’ Apple Store in the Philippines, bakit mas nauna yung sa Avant Abenson in Greenbelt 4?

  6. razorous says:

    hmmm… I’m quite skeptical about this, di ba authorized reseller lang to?

  7. mang kanor's ghost says:

    [email protected]#$! YES! magagawa ko na rin yung sinabi ni Leonard sa The Big Bang Theory about making fun of this “GENIUSES”! LOL

  8. kuwan says:

    Based on Apple website, this one is considered as an “Apple Shop” which are apple-designed outlets not an “Apple Store”.

    Now what is the difference or are there any differences between an “Apple Shop” and an “Apple Store”?

    • kuwan says:

      Upon further research, Avant(Greenbelt 4) is also an “Apple Shop”. So no, this is not the first “Apple Shop” nor the first “Apple Store” here but we’ll see..

  9. archie says:

    Meh. Pupunta lang ako don para makita ang design ng mga mesa nila. Magaganda daw ang kahoy na ginamit.

  10. rockz says:

    Most Apple Stores are big, this one small (based on photos), is this really an Apple Store or just another authorized reseller?

  11. Spellcheck says:

    Ehem

    They’re – they are

    Their – as in “their training”

  12. Easy E says:

    if this is an official apple store, the story will be on international tech blogs. Official reseller lang yata ito. Parang Mac Center ba yun sa cyberzone.

  13. Chris says:

    …once they’re training is completed???

  14. Void Access Random says:

    50 Million? Overpriced materials… Tsk tsk tsk…
    Headlines can really be deceiving… Apple store by Abenson.. Yeah right… Ibang iba ang design ng totoong apple store na yan dito sa US. They make it a point na halos magkakapareho mga apple reseller and apple store.

  15. John G says:

    It’s fanfare, not funfare. Learn to spell.

  16. iluvapple says:

    Yugatech get your stories straight. Have you really done your resesrch on this matter?

  17. There are 2 Apple-Designed Apple Store in the Philippines,

    ABENSON @ ASCOTT
    ASCOTT HOTEL, 28TH COR 5TH AVENUE,
    BONIFACIO GLOBAL CITY
    TAGUIG, METRO MANILA 1634
    8872874

    AVANT @ GREENBELT
    2/F GREENBELT 4 AYALA CENTER
    MAKATI AVENUE
    MAKATI CITY, METRO MANILA 1200
    +632 758-2319

  18. dayg says:

    Apple Shops are Apple-designed outlets located within select Apple resellers and other retail stores. Many are staffed with Apple-trained experts who can help you find the right solution for you.

  19. Elbert Cuenca says:

    FIRST OFFICIAL APPLE STORE it is not.

    Abe, you need to post a retraction if you want to salvage whatever smidgen of credibility you have left.

  20. Chase says:

    Definitely not an “official” Apple store. Small space (granted bigger than the Samsung one beside it), has all the products on display, no Apple Geniuses.

    And of course, the confirmation from the guy I inquired if they have stocks of the 128GB variety, “Are you guys the official store, or just a reseller?”

    “Reseller lang po ma’am”.

  21. YRAG says:

    Mr. Hans Sy of SM attempted to bring Apple store in the Philippines, unfortunately he failed… This is not an Apple Store!!!!!!!!!!!!!!!!!!!!!!!!!!

  22. Boooo says:

    Its an Apple Shop!

  23. baby stroller says:

    SAMSUNG ata ung kabila na part… ung nasa likod nung pic nung daddy na may baby stroller.

  24. fanatic says:

    Apple is the best lalo n ung pagaasist ng mga taga avant abenson i bought there nice service very detailed

  25. Boo says:

    Wow. credibility gone.
    Puro sponsorship nalang ba para sa articles?

    Walang basis tong article. it’s not an actual apple “store” and it definitely is not the first apple “shop”.

    Yuga, Abe… anyare sayo at sa team mo?

  26. bobong says:

    its a shop not a store!

  27. ching says:

    appleshoppe kaya cya not apple store

  28. ozmoi says:

    Sorry to burst everyone’s bubble, but unfortunately “Apple Shop” is only an Apple reseller.

    No Philippines on the official Apple web site on Apple Worldwide store list.

  29. Boo says:

    Masyado kang nagmamagaling Abe!

  30. MindYou says:

    Wow! More than one year and this article is still not updated. You mind deleting or updating this Abe to restore your credibility?

  31. Paul says:

    Can you download nba any 2k in iphone4s?

  32. vina ramos says:

    hi good day may i please have your contact number please and thank you

  33. Samson says:

    Please I am Samson. I need iPhone 7 plus with 128gb with silver colour.

  34. Samson says:

    Please I am Samson. I need iPhone 7 plus with 128gb with silver colour. The price also

  1. December 18, 2014

    […] d’un magasin multi-marques où a été réservé un emplacement spécial pour Apple. Le blog YugaTech a eu confirmation du gestionnaire marketing du magasin que c’est emplacement officiel Apple, […]

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