How to bring your blog to the next level?
This has been mentioned to me several times already and up to now the idea still escapes me. How do you bring your blog to the next level? What is the next level? What is my blog’s current level? What do I need to do? The question might be a little cryptic because they seem to be open-ended.
So, help me figure this out and suggest ways to get to the next level. Here are my scenarios.
Case #1. You blog about personal stuff — no apparent direction, just random rants and raves, with irregular posts. Your blog started out as the classic personal online journal.
The next level. You blog regularly now and you are more focused — less about yourself and more about the issues. You decided a blog about clubbing in the metro will be your niche. You do a regular weekly review and in between, you blog consistently. Have you grown to the next level?
Case #2. You have a fairly popular blog. You have very active readers sharing with the rest thru the comments. You have a good coverage of your niche and your blogging is paced on a regular basis.
The next level. You create a forum to keep repeat visitors high and allow them to start discussions. You start a podcast to recap your weekly blogging activity and invite people to guest in your show. By expanding the tools and features in your blog using a forum and a podcast, have you moved on to the next level?
Case #3. You are an authority blogger and an influencer. You are regularly covered by main stream media and have always been asked to be a resource person in your niche. You have that social currency at your disposal.
The next level. You put up your own publishing company or you join some blog-friendly main stream media conglomerate?
So, what do you think? How do you define or quantify the next level?