After its partnership with mobile brand Huawei, Leica appears to be focusing its attention to instant cameras. The Leica Sofort has been leaked even before it was made official.
A photo of a magazine article from the October issue of Leica Fotografie International (LFI) shows this instant camera that gives a preview of what to expect when it launches.
Reportedly, the Sofort will use Fujifilm’s new Instax Mini film and users will be able to buy Leica-branded film packs for color and monochrome.
Leica Rumors later uploaded a product shot that shows the three available colors when it becomes available. Additionally, the camera is expected to accommodate a regular Fuji Instax film, have an optical viewfinder, special shooting modes, and implement an Auto-Hektor 1:12,7/60mm lens (34mm in 35mm terms) — all packed in a Leica-designed compact body.
It is reported to have a €279 (approx. Php15K) price tag once it becomes official.
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Leica Hagiwara says:
Too pricey. I know, Leica IS Leica but you can a Fuji for half or even a third of the price of this Leica (15K).
W says:
Fujifilm’s instax mini isn’t new.