Google tests Click-to-Call
Google is testing a pay-per-call advertising campaign where a potential customer may be able to connect and chat/call the merchant about a product it found thru online ads.
Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party. Then, chat away on our dime.
We won’t share your telephone number with anyone, including the advertiser. When you’re connected with the advertiser, your number is blocked so the advertiser can’t see it. In addition, we’ll delete the number from our servers after a short period of time.
Screenshots of the green phone icon beside the ads can be seen here.