MeasureMap acquired by Google

MeasureMap acquired by Google

Got an email from Jeff Veen announcing the acquisition of MeasureMap by Google:

As an early user of Measure Map, I want to share some important news with you.

Since its inception, my colleagues and I have seen tremendous potential for Measure Map to influence how people blog, and how they understand participation on the Web. We have always expected it to be big, and as such, our desire was to give Measure Map its start and then send it out into the world to grow and evolve into a strong, meaningful application.

Through the dedication of a fantastic team, along with your tremendous support in the form of feedback, feature requests, and overwhelmingly positive comments, have built a product that is fundamentally different from every other analytics application available today. We’re both grateful and proud.

So I said there was news, and here it is: I’m writing you to announce that Measure Map has been acquired by Google, effective today. For the near term, you will see no difference in its operations. In the not so distant future, you can expect great things from this acquisition. We couldn’t be happier to find such an ideal home for Measure Map, and are thrilled at the possibilities.

While this is a milestone for all of us at Adaptive Path, this sale does not affect how we operate, nor will it alter the structure of the Adaptive Path organization. Adaptive Path is still here, stronger than ever, and it will be for a long time to come. Above all, we remain committed to the principle that superior user experience inspires innovation and creates business advantage.


Thank you again for your input, your time, and your support of Measure Map. Should you have any questions or comments about any of this, please do not hesitate to contact me.

For more information, please see our post on the Google Blog:

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Jeffrey Veen and the Measure Map and Adaptive Path teams

Google already has Analytics but it’s too bulky and unweildy for a regular guy. MeasureMap is something more blogger-friendly and blog-relevant. I was just a bit disappointed with uptimes as it seems not able to take on the load even while on alpha.

With Google taking charge of MeasureMap, expect better scalability and more blogaholic features.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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