[ Microsoft ]

마이크로소프트는 넷북을 낮은 수익 책임

Abe Olandres Editor-in-chief January 23, 2009 · 2 min read

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Microsoft의 지난 3분기 실적 발표가 있었는데, 상황이 그리 좋지 않습니다. 이에 따라 Microsoft는 앞으로 18개월 이내에 5,000 명의 직원을 해고할 것이라고 발표했으며, 그중 1,800 명은 오늘 이른 시간에 이미 해고되었습니다.

그 이유 -- Microsoft는 부분적으로 노트북 때문이라고 말합니다.

수익 성장률은 주로 SQL Server 및 Windows 서버 수익 증가와 Xbox 360 플랫폼 수익 증가에 의해 주도되었으며, PC 시장 약화와 저렴한 노트북 PC로의 지속적인 전환으로 인해 Windows 운영체제에서 발생하는 수익 감소에 의해 상당 부분 상쇄되었습니다. 수익 성장은 222만 달러 또는 1%의 유리한 외환 변동성 영향을 포함했습니다. (출처: 25페이지, 마이크로소프트 분기 보고서, Form Q10)

놀랍지 않아요. 제가 새로운 노트북을 선보이는 모든 기자 회견에 참석할 때마다 가장 먼저 질문하는 건 Windows XP의 수명과 그것이 마이크로소프트의 수익성에 어떤 영향을 미칠 수 있는지에 대한 것이에요.

당연히, Microsoft는 Windows XP Home의 가격을 크게 할인하여 노트북 제조업체와 계약을 체결했습니다. 제 생각으로는 4,000페소를 원가에 판매하는 대신 1,000페스부터 2,000페스 사이일 것입니다.

That deal prevented Microsoft from selling Windows Vista and the premium price that goes along with it. In the end, Microsoft could have sold tens of millions of XP licenses for less than half the usual price.

I reckon this has the same effect with Intel -- instead of selling high-margin Core 2 Duos, they're pushing $30+ with the Atom CPU.

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Abe Olandres

Editor-in-chief

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and is considered by many as the Father of Tech Blogging in the Philippines.

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36 Comments

TechChaser · 18 years ago

Microsoft is going nowhere its main competitors is readying a killer platform, HP and Oracle is in partnership to deliver the most powerful machine in this planet, this one is big and massive it could crush anything including Microsoft.

JC John SESE-Cuneta · 18 years ago

Interesting.

And still no one wants to use GNU/Linux. I guess, as long as XP is available, Linux will be ignored ;)

If gaming is the issue, go get a desktop :p

Angelo Panares · 18 years ago

I’m thinking Intel might also also go the same route on their Atom procs :)

elmer · 18 years ago

Hmm.. maybe Intel will use the same reason. Becasue of atom the demand for core proc declined that’s why they closed out their cavite plant

LinQed Potatoes · 18 years ago

imo, “partly due” will still lead to their marketing strategy. are they not thankful that xp is still in the market with all those netbooks sold?

if their marketing strategy in lowering down the price of the xp for netbooks is good then they need to wait until it’s a boom. they know that they are having a recession in their country, why not create a better marketing strategy to make their sales boost up?

as what i see in their strategy nowadays, they are only looking on the design of their OS, why not create a system in the current OS that they are marketing which will boost the business firm?

i am currently using windows 7 and i can’t use the whole system to better suits the needs of my business unlike xp where i can do everything. so what i do is to switch OS from time to time because i might see something in windows 7 that will make me switch to it fully when the commercial software is released.

issai · 18 years ago

noone’s buying these days. isn’t that the reason why they’re losing profit? netbooks could be just scapegoats.

they put vista on a emachines d620 laptop, and it’s cheaper than netbooks but haven’t seen these laptops sold lately ($300-$330 price range). i wonder why they stopped selling those.

well you did say “partly due”, so i guess they’re telling the truth.

Jacobato · 18 years ago

hmmm… actually, if ms wasnt allowed to play in the netbook market, lunix would have dominated it totally. glass half-empty or half-full? they should be thankful XP was allowed for netbooks by both component manufacturers and OEMs.

Angelo Panares · 18 years ago

I think the netbooks have succeeded in their objective of providing affordable, easy to use, no nonsense pc for the not so tech savy people as well as the always mobile minial users.

The linux desktop oses are a breeze to use for non-techies who just surfs, chats and types. Yet it is flexible enough to be able to install xp for the advance users.

The limitations on it are manageable considering its target market and how it is supposed to be used.

John · 18 years ago

Well i think one of the reason also for their weakening PC market is the expensive Windows Vista Retail Products. Windows Vista Ultimate Retail Version kicks up to 15k PHP. Many people can’t afford to lose that amount of money just to buy a 1-PC capable installer.

John · 18 years ago

http://matayog.com

John · 18 years ago

Matayog Online
http://matayog.com

Gerard Espinas · 18 years ago

Window Vista is one of the Microsoft’s technology blunder. I would say, it’s a failure! Will Window 7 turn the tide around for Microsoft?

calvin · 18 years ago

guess this proves that vista didn’t pan out for them. even some companies still haven’t switched to vista.

sylv3rblade · 18 years ago

Hmm.. I’m thinking how Windows 7 RTM will fair running on Netbooks at the moment with determine if the trend will continue.

XP is old ._. Let’s face it. I for one Welcome 7 on my MSI Wind

samarita · 18 years ago

the trend now is in Netbooks , because of the financial crisis many are now buying netbooks instead of buying desktops … maybe because of its lower price than desktop and its easy to maintain and the availability of wifi networks around has increased the trend in Netbooks thus leaving other Microsoft products untouched.

marion · 18 years ago

More reasons for MS to hurry up with its 7 release.

Andre Marcelo-Tanner · 18 years ago

still if the market is heading towards netbooks, economies of scale will make up for the lower priced xp. vista runs slow enough on the fastest systems, why put it on a netbook :)