How Infinix redefines premium mid-range with ZERO ULTRA and NFT collection

The mid-range segment nowadays has plenty of offerings that we now have a category called ‘premium mid-range.’ These are devices that share some of the characteristics of a flagship but at a lower price. Even this category is flooded with offerings that brands do what they must to stand out. And one of those brands is Infinix and the ZERO ULTRA. Here’s how they did it.

Cosmic-inspired body

One of the first things that will catch your attention with the Infinix ZERO ULTRA is the design. It doesn’t have the typical mid-range smartphone design, instead, it has curved glass on the front and back, and a metallic frame in the middle. This design is something you will normally find in expensive flagship smartphones.

It’s a sleek, thin, and tall device with a narrow frame for easy grip, while the back panel features a design inspired by the Karman line, also known as the boundary between the Earth’s atmosphere and outer space. It comes in two colors — Coslight Silver with an embossed 3D textured glass that depicts dreamy star trails, and Genesis Noir which uses the design of geometry, leather, and glass using the golden ratio.

In other words, the Infinix ZERO ULTRA looks and feels like a flagship.

Immersive Waterfall display

Do you hate thick bezels in a smartphone? You won’t have much of that in the ZERO ULTRA, thanks to the Waterfall display. What we’re looking at is a 6.8-inch curved AMOLED panel that produces deep blacks and punchy colors. It has thin top and bottom bezels, while the sides curve towards the edges.

The resolution is Full HD+ which equates to a sharp 387ppi. And if you’re looking for a high refresh rate, you won’t just get 90Hz like other mid-range smartphones. Instead, you’ll get a buttery smooth 120Hz. It also has a 900 nits brightness and Eye Care for low blue light emissions.

Given the said specs and features, the ZERO ULTRA is a great mobile entertainment package that can provide you with a pleasant and immersive viewing experience, whether you’re watching your favorite video or playing a mobile game.

200MP Image Master

The ZERO ULTRA has a 200MP main, a 13MP ultra-wide, and a 2MP for depth-sensing. This configuration makes the ZERO ULTRA a versatile shooter, but the main star of the show is the main camera as it has a 1/1.22-inch sensor with a 0.64um pixel size. At full resolution, it produces extremely detailed images. Even if you crop the image, it will stay sharp. And with the help of OIS and Super Night Mode, you can shoot sharp images even in the dark.

MediaTek Dimensity 920 w/ up to 13GB RAM

Powering the ZERO ULTRA is a MediaTek Dimensity 920 chipset, which is a powerful chip manufactured using the 6nm process that sports two 2.5GHz Cortex-A78 cores, and six 2.0GHz Cortex-A55 cores. For the GPU, it has a Mali-G68 MC4.

This means that the ZERO ULTRA is capable of offering exceptional performance for snappier App response, faster FPS in games and better connected experiences with 5G. Not only it is powerful, but it is power-efficient as well, extending the battery life to satisfy heavy mobile gamers.

Furthermore, the ZERO ULTRA is equipped with 8GB of RAM which can be expanded with an additional 5GB via Extended RAM feature for enhanced multi-tasking capabilities, and 256GB of storage to store all your apps and media files.

180W Thunder Charge

The Infinix ZERO ULTRA is equipped with a 4,500mAh battery, which is a decent capacity for a mid-range but what will blow your mind is the whopping 180W fast charging rate. This is made possible using a double cell battery technology, allowing you to charge the battery from 0 to 100% in an impressive 12 minutes! We’ll discuss this fast-charging technology in a separate article, so stay tuned.

Exclusive NFT collection

It’s normal for smartphone brands to offer freebies like accessories. The ZERO ULTRA already has some included in the package like a protective case and screen protector. However, Infinix takes it up a notch by offering an NFT.

Each Infinix ZERO ULTRA package comes with a card with a QR code that gives you a chance to win one limited edition NFT called the XBOY EXPLORER, so if you win one, not only you will have a powerful smartphone, but also a digital asset that will most likely outlast even the phone itself.

Given the specs and features mentioned above, the Infinix ZERO ULTRA obviously punches above its weight class, especially if you consider its asking price. This phone definitely redefines what a mid-range smartphone is about.

The Infinix ZERO ULTRA is priced at PHP 21,999USD 375INR 31,780EUR 357CNY 2,730 and is now available in Infinix Offline Stores and the official Infinix Lazada, Shopee, and TikTok Shop.