Levi’s Mobile Phone

The press release for this has been out since late June so this news is not new. I’m just way behind it. According to announcements, apparel manufacturer Levi’s Strauss is coming out with a branded mobile phone.

And the the name? Just Levi’s. The Levi’s mobile phone sits just beside that expensive and completely touch-screen Prada phone at the fashion-brand-comes-to-tech lounge. So what’s inside the hood?

The Levi’s phone is manufactured by ModeLabs Group in France, a company specializing in Mobile on Demand markets (customized phones, accessories and services).

Not much info about the specs of the phone but limited details indicate that it will have a 40MB internal memory, bluetooth, a microSD expansion slot and a 2MP camera with a screen resolution of 65k and made with 100% stainless steel. And the killer feature — it comes with a metallic leash chain that hooks right up into your pair of Levi’s jeans.

Of course since it’s all about fashion, they’ll come out in several color faces — metallic silver, black, brown copper, shiny silver and shiny sand.

It will be released in Europe this September.