Motorola announces Project Ara modular smartphone

Motorola announces Project Ara modular smartphone

Motorola has just announced Project Ara, a free, open hardware platform for creating highly modular smartphones.

Project Ara aims to do for hardware what the Android platform has done for software which is to “create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation, and substantially compress development timelines.”


In essence, Project Ara wants to give users the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it by allowing you to replace or customize almost every hardware aspect of your phone.


Ara consists of an endoskeleton and modules, with the endoskeleton being the structural frame that holds all the modules in place. These modules can be the CPU, the RAM, keyboard, battery, internal storage, etc. And all of them can be replaced or upgraded.



In case you’re wondering why the concept is very similar to Phonebloks which we wrote about last month, that is because Motorola’s Advanced Technology and Projects group is closely working with Phonebloks creator, Dave Hakkens, on the said project.


As of the moment, Project Ara is in its early stages of development and is gathering feedback from the Phonebloks community and Ara Scouts. In the coming months, Motorola will start sending invitations to developers to start creating modules.

As for the launch, Project Ara is expected to arrive sometime next year.

{via} {source}

This article was written by Louie Diangson, Managing Editor of YugaTech. You can follow him at @John_Louie.

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34 Responses

  1. Tzar Umang says:

    So this is it na :-D Cool

  2. abuzalzal says:

    Niche concept for the niche market

    I doubt if it will ever succeed (let alone come into fruition)

    Motorolla can’t even market and price their own products right, oh well.

    • Aburatmoliit says:

      Hilig magmagaling ni devil, este devil’s advocate kuno.

      Lest you forget, videophone exists only in scifi pictures before.

      You won’t admit but there’s a hint of you being awed by the brilliance of the idea but jealous at the same time you were not the one who were able to think about it first.

      What have you done, by the way?

    • Abudaldal says:

      Sinisira mo lang ang image ng blog na to. Pwede ka maging politiko :)

    • wew says:

      di man ganun kalakas ang motorola sa smartphone market, im sure kakagatin to hindi dahil sa brand kundi dahil mismo sa phone =D kahit ako di ko iisipin kung anung brand to xempre ung phone muna kasi bago pa lng eh….kung may sumunod na mga ibang companies saka na papasok yang “brand” factor

    • wowabuzalzal says:

      and i guess google heard you. clap clap. not

    • abuzalzal says:

      Shut the fuck up, you fucking boozers!

    • Aburatmoliittalaga says:

      You always wanted to appear to be a know-it-all guy, but even your sentence construction is terribly wrong.

      Pa let alone let alone cheche bureche pa, mali naman.

      Wrong: I doubt if it will ever succeed (let alone come into fruition)

      Correct: I doubt if it will ever come into frution, let alone succeed.

    • teacolandia says:


      Walang mali sa taong nag-do-droga gaya ni @abuzalzal, LOL!

      Sige, shabu pa, shabu pa!

    • rasengan says:

      kahit ang galing ng concept na to? bka d mo lang naintndhan?

      hahaha sana mkpag colaborate sila sa ibang companies na gwin to tulad ng LG kikita parin naman sila ee

    • LOL says:

      As if you are so great in analyzing phones (or maybe you do anal-ing instead?).

      I never saw you post any positive comments on any article by Yugatech (heck, you even go ad hominem on the author). While it may be good to criticize be sure to make your comments verifiable and true. Hindi yung para kang asong tahol lang ng tahol o kaya yung kapitbahay naming machine gun ang bunganga.

    • LOL says:

      As if you are so great in analyzing phones (or maybe you do anal-ing instead?).

      I never saw you post any positive comments on any article by Yugatech (heck, you even commit ad hominem to the author). While it may be good to criticize be sure to make your comments verifiable and true. Hindi yung para kang asong tahol lang ng tahol o kaya yung kapitbahay naming machine gun ang bunganga.

  3. dan says:

    Parang PC na ah BUILD your RIG…

  4. RJ says:

    When the concept pictures from Phonebloks where shown, I felt like, meh. Iniisip ko how would you ensure that each piece stays in place? Pero nung nakita ko na yung mga pictures na yan from Project Ara, it suddenly looks cool and it looks like it has a potential. The endoskeleton blew my mind!

  5. imgerrymhy says:

    i do hope this one snowball to an end product — this might make Motorola a more noticeable phonemaker. The problem however is if no company followed. Sana may mga sumunod din — maybe OEMs.

  6. Nam says:


    I do hope they succeed with that, but really not sure. Especially motorola lost a lot to apple and samsung…

    Cheers Nam

  7. roy says:

    hala, nakita ko na to sa kickstarter ah. inadopt ng motorola ung concept

  8. wew says:

    suportado ko talag to mula nung napanood ko ung phonebloks kaso nagdodoubt ako kung kakagatin to ng consumers design-wise,pero nung nakita ko ung photos angganda ng deisgn mas ok pa sa cheap plastic smasung phones =D

  9. wew says:

    mas okay sakin tong phone na ganito para laging top-of-the-line ang specs pero di nasasayang ang mga nabibiling phone na napaglumaan na ang hardware.

  10. name says:

    nice, di mo na kailangan mga bago ng phone taon taon pag naiiwan na yung specs ng ng smartphone mo mas tipid yan

  11. benchmark says:

    if this would succeed, nako, like what I post sa FB, possible na gumawa ng camera module ang ibat ibang company…say Nokia purview na module, processor by samsung, etc. that would be great… :-)

    and possible this would be my next phone to my Motorola Droid Razr :-)

  12. Odin says:

    Awesome! I want this to happen but never expected it to come true!

  13. troll says:

    mas malupet kung depende rin sayo kung ano install mo na os.. at sana gumawa apple ng iOS para dito..

  14. richard says:

    remember may phone noon na inoofer ang globe na basic fone pero may mga jackets sold separately para madagdagan or maging feature phone siya like camera, music etc. this phoneblocks is an upgrade to it since di nalang tayo feature phones were looking for smartphones but most of the times we can’t find the features and specs we want in a single phone kaya this one really helps and will be big time especially if apple, samsung, nokia, blackberry, huwaei, lenovo and the like will support it. on that note it would be more expensive. Kaya ba ng pinoy ito?

    • RJ says:

      That is the Modu phone. It was bought by Google way back.. So basically, Google owned both Motorola and Modu. Alam na. :D

  15. al says:

    It’s this sort of idea that’ll make us feel dumb for having not thought about it. As long as the modules won’t come off easliy, this is a great idea. Google’s pioneering ways is rubbing off on Moto.

  16. wew says:

    pag natuloy na talaga to posible nang mangyari ang “best phone in terms of hardware” hahaha qualcomm processor,pureview camera module,silicone blah blah battery and so on

  17. FanBoy says:

    Development will definitely be pushed as Google wants to make a mark with their own phone. That’s the reason why they acquired Motorola Mobility in 2012. Ara will definitely encounter problems getting “modules”. Proprietary technology will definitely ba an issue. Like Nokia’s PureView, will Nokia share this should Ara see the light of day? lol

    • wew says:

      mejo malabo ata na ilabas yan ng nokia as module kung skalai lol pero kung magbenta man sila im sure may kamahalan ung camera module para mapaisip parin ung customers kung dun ba sila sa windows na mas mura o sa module na overpriced hahaha

  18. fanatic says:

    ahh oo napanuod ko to, customized mo ang bawat detalye ng phone mo maski un simpleng color ng bilog sa gilid ng lens ang galing haha, sana mkipag colaborate sila sa LG ganda kse nung LG G2 nila para macustomize rin :3

  19. eh panu kng mabagsak mo eung phone ? eh’di kalas kalas na eung mga blocks ? hahah xD

    • wew says:

      bobo syempre ggawan pa nila ng paraan yan pati ung ibang problema na makikita nila…kaya nga di pa inuunveil diba

  20. Shavonne says:

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