Sony Philippines has updated their microsite showing the official cash price for their Xperia XA Ultra.
Sony Xperia XA Ultra specs:
6-inch Full HD IPS display
2.0GHz MediaTek MT6755 Helio P10 CPU
Mali-T860MP2 GPU
3GB RAM
16GB internal storage
microSD up to 128GB
21.5MP Hybrid AF rear camera w/ LED flash
16MP front camera w/ OIS, LED flash
Single/Dual-SIM
4G LTE
WiFi 802.11 a/b/g/n
Bluetooth 4.1
NFC
GPS, A-GPS
FM Radio
2,700mAh battery
Android 6.0 Marshmallow
164 x 79 x 8.4mm
202g
According to Sony’s site, the Xperia XA Ultra has a price tag of Php21,290 and is inclusive of 12 VAT for cash purchase. Prior to this, it was priced at Widget City for a cheaper Php18,500.
if SONY continues doing this Phone:Price ratio… no wonder babagsak sila =S
dapat alam din nila ang market nila, ngayon pa ang dami ng mga brand na nagooffer ng good specs at a low price (1+, Meizu, Mi .. to name some)
sa price na yan, i would get iPhoneSE .. or a better spec’ed Android phone from the less popular brand..
now i know the reason why sony is digging its own grave. The unforgiving specs vs. pricing.. Nokia once dead.. Sony is coming soon..
I think the mall price is 19,990. Sony is pricing this to stay on shelves. With a P10 processor and only the 6″ screen to show, the price should be around 15k to be competitive, and that includes the brand-premium. No wonder it is getting a second price cut to below $300 in the US:
http://www.gsmarena.com/xperia_xa_ultra_drops_to_below_300_in_us-blog-19827.php
At 21,290, I’d gladly add a few thousand and get the Galaxy A9 Pro, with a vastly superior processor, 4GB Ram, 32GB ROM, and 5,000maH battery.
i agree with @@wc… too pricey for a 16GB phone… ni hindi nga wifi AC from the specs provided above…
even with declining market shares (tv/entertainment, tablet, smartphone), sony’s products are still not priced competitively…