Chitika Audit Results

At long last, Chitika (aff) released the audited traffic reports for October! (Yes, that long.) This is what most bloggers in the Philippines are waiting for — by how much the conversion rate is reduced after the revenues are audited.

I ran the test over at PinoyBlog covering the month of October and November. The daily stats over there include unique visitors in the range of 2,000 to 2,500 contributing to about 15,000 pageviews per day, bringing the total monthly impression to about 470,000. Of which, 59.8% of the traffic comes from the US, followed by Australia at 9.6%, the Philippines at 4%, China at 3.4% and Hong Kong at 2.8%. The rest of 20.4% of the traffic are scattered across a majority of Asian countries.

Since Chitika only accepts traffic from the US, Canada, Western Europe and Australia, this brings the potential conversion ratio to 7 out of every 10 impressions. Not bad, huh? However, the audited traffic report showed only 31% of the clicks were valid while the revenue is just 21% of the total unaudited report. In short, the 70% valid traffic only contributed 31% of the clicks.

In terms of revenues, we only get $0.21PHP 12INR 18EUR 0.20CNY 2 out of every $1.00PHP 59INR 85EUR 0.95CNY 7 that’s being logged before audit.

Those are dismal figures. I’ll stick to AdSense.

Update: More rants here, here, here and here.

Abe Olandres

Abe is the founder and Editor-in-Chief of YugaTech with over 20 years of experience in the technology industry. He is one of the pioneers of blogging in the country and considered by many as the Father of Tech Blogging in the Philippines. He is also a technology consultant, a tech columnist with several national publications, resource speaker and mentor/advisor to several start-up companies.

https://www.yugatech.com

6 Comments

Marc says:

19 years ago

Assuming one hits $100 for this month, $21 lang? Pass….
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Abe Olandres says:

19 years ago

That’s right.
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Bob says:

19 years ago

My results were a little better. My audited revenue was 50% of my unaudited. I knew that it would be cut down, but I was hoping for a 30% decrease. I can live with 50%, but I am not overjoyed!
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markku says:

19 years ago

This is really bad. :( We need to find other alternatives. Tama si marc, shitika… hehehe. ;)
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jangelo says:

19 years ago

Results were dismal, on my end. I initially thought I’d get about 40 to 50% of my unaudited income (as my traffic was about 40% RP and about 40% US)–which is all right, because even that would exceed my AdSense revenue.

But the audit came up with less than that. Only got 17.5%.

Not worth it, unless a good majority (80+%) of your traffic comes from supported countries.

But then again, the revenue tracking is in need of improvement. Chitika should offer live (or at least on-the-hour, like AdSense) revenue tracking, and more frequent audits. It’s a bummer to have to wait a whole month for audited results.

Angelo
http://jangelo.i.ph
http://jangelo.racoma.net
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