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What happened to GCPhilippines?

GCPHilippines.com – original, branded gift certificates from over 70 popular retailers in the Philippines. (includes packaging, personalization and nationwide delivery within 48 hours via Aboitiz Express) It was owned and operated by Zero Gravity, Inc. and maintains an office in Makati.

The company started selling gift certificates (GCs) online on January 2000 and ceased operations by late 2002 or early 2003. They were also providing affiliate sales/marketing with 2% commissions.

OFWs were the obvious target for these and during that time, online shops (which are direct competitors) are gaining numbers and sales. Likewise, most of the gift certificates are only available for Metro Manila. The one I got in 2001 was for 30 tickets for Enchanted Kingdom.

I think the slim margins and low sales forced them to close shop. Ten (10%) percent could be the highest commission for GC sales and unless you’re selling them in the millions monthly, that wouldn’t help you survive the tech crunch.

Besides, everyone was going straight to MyAyala.com.

Abe is the founder and Editor-in-Chief of YugaTech. You Can follow him on Twitter @abeolandres.

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3 Responses

  1. Migs says:

    Was Rita Barreiro connected with them?

  2. yuga says:

    Yup, she used to be their GM.

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