Home » Amazon Prime Video plans to offer ad-supported tier

Amazon Prime Video plans to offer ad-supported tier

Written By JM Chavaria
Published • June 8th, 2023
NewsSoftware
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Amazon is eyeing an ad-supported plan to its Prime Video streaming platform to expand its advertising business and increase revenue from entertainment, according to sources.

Amazon Prime Video Ss

The Wall Street Journal reports that advertisers are keen for Amazon to offer such a service, as other players like Netflix and Disney have already done so. Ad buyers are specifically asking for more access to premium content that has remained largely ad-free, as such content often gets more buzz.

Amazon Prime Video’s Php 149USD 3INR 215EUR 2CNY 18 plan already includes up to 4K video resolution and up to three devices for concurrent streaming and offline downloads.

While Netflix’s ad-supported tier has not yet arrived in the Philippines, in the U.S., it costs USD 6.99PHP 410INR 592EUR 7CNY 51 per month (~Php 393USD 7INR 568EUR 6CNY 49) and offers Full HD video with two concurrent streams. However, there are fewer movies available due to licensing restrictions, and no offline downloads are available.

Previously, Amazon has offered Prime Video in the Philippines for Php 259USD 4INR 374EUR 4CNY 32 per month, but the price was lowered to Php 149USD 3INR 215EUR 2CNY 18 per month. With the implementation of an ad-tier, the price could go down even further, enticing more customers to the platform who don’t mind the ads.

This could be especially appealing to those who want to watch Filipino-made TV shows and movies which have largely been premiering on Prime Video as of late.

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JM Chavaria

JM's highest stat is probably his curious ardor to anything tech—electronics and gaming in particular. He certainly heeds utmost regard to specsheet, visuals, and rule of thirds. If creativity and wit sometimes leave JM's system, watching films, anime and a good stroll for memes are his approved therapeutic claims.