Apple is changing how it launches new products by planning a three-day series of announcements starting on March 2. Instead of a single big event, the company will likely share news through daily online updates, ending with a “special Apple experience” on March 4. These physical gatherings will take place in New York, London, and Shanghai, where invited guests can test the new devices in person.
The company is expected to unveil at least five new products during this window. One of the most talked-about items is a new, low-cost MacBook. This laptop is rumored to come in bright colors like blue, yellow, and pink, and it may be priced as low as $699 to compete with cheaper school laptops.
Other expected releases include the iPhone 17e, a new iPad Air with a powerful M4 chip, and a basic 12th-generation iPad that can handle new AI features.
Technology experts believe this shift away from a traditional stage presentation is a new way for Apple to let the products speak for themselves. By spreading the news over three days, each device gets more attention before reporters try them out during the hands-on sessions. While the company has confirmed the March 4 date for the experience, it has not yet said which specific gadgets will be announced on which day. This rollout marks a busy start to 2026 for the tech giant.
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