Casio opens 1st Premium G-Factory in the Philippines
Last week, Casio opened its very first Premium G-Shock Factory in the Philippines. Located the the top floor of the Greenbelt 3, the G-Shock Premium Factory is 2nd in the world outside of Japan. The first international store was opened in Singapore.
Casio is confident with the Philippine market and hopes that their premium line of G-Shock watches will sell well in the country. Among those that were introduced were the Oceanus which uses a hybrid timekeeping system that combines GPS signals and radio wave time-calibration signals to determine the time. With just a push of a button, the watch can access the exact location information, determine the time zone and adjust for daylight savings time.
The watch boasts of shadow-dispersing solar cells that efficiently receive light using a smaller surface area.
The other models are the G-Shock MT-G and MR-G that features a titanium body.
The titanium used in the MR-G case and band is exceptionally scratch resistant. The titanium is heated in a mixture of oxygen and nitrogen gas and used to create a 20~30?m hard layer on the material’s outer surface. A coating with a hard amorphous carbon film composed of carbon and hydrogen which then undergoes a DLC treatment, all serve to make the case, band, and buckle, as well as each of the links with in the band, wear resistant.
These premium G-Shock watches comes at a premium price. The MR-G costs about Php120,000.