AI startup ElevenLabs, best known for its voice cloning platform, has launched a new service called Eleven Music. Powered by AI, it essentially generates royalty-free music that can be leveraged for commercial use.
The tool works via prompt-based generation, as many AI tools function nowadays. Receive a new track within minutes of requesting ‘an upbeat song that will help me get through today.’
Even a report from WSJ noted that the platform’s output at this stage is fairly polished. Daniel Newman, a technology analyst and chief executive at The Futurum Group had this to say about it:
‘Many of the jingles and stock music that would’ve required expensive and complicated licensing can be achieved at “a fraction of the cost” with AI—and that’s especially a boon to companies with limited resources.’
ElevenLabs says it has been testing Eleven Music with a closed group of 20 clients. These early adopters have reportedly used the platform to produce soundtracks for films, TV, and video games.
To avoid copyright issues, the company claims that the music model was trained using licensed data. ElevenLabs has partnered with Kobalt Music Group and Merlin Network, two agencies that represent independent artists and labels.
CEO Mati Staniszewski added that he hopes to strike deals with major labels to help them develop the service. This includes the likes of Universal Music Group, Sony Music Group, and Warner Music Group.
At the moment, two other competitors, Suno and Udio, offer the same service as ElevenLabs. However, they’re currently facing copyright infringement lawsuits from major music labels.
ElevenLabs has previously drawn controversy for how its voice tech was used in deepfakes. With Eleven Music, the company now seems to be shifting its focus to legally offer their services across media projects.
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