Facebook Stories to get ads
Facebook Stories, which is now being used by 150 million people a day, has started testing 5-15 second video ads in the US, Mexico, and Brazil.
The company’s take on the stories format is now the world’s 4th most popular, trailing behind Snapchat, Instagram Stories, and WhatsApp Status. Monetizing on this aspect is the next step Facebook will take, it seems.
“Ads in stories have added a lot of value for businesses on Instagram, and we believe we can do the same on Facebook,” Facebook product manager Zoheb Hajiyani said in a statement.